Category Archives: Customer Research Methods

Innovation Week in Review – March 18, 2011

Posted on March 18, 2011 by Gary R Schirr

Twitter friends helped in the crowdsourcing of a proposal for a new course in social media marketing. Plus a summary of interesting links on innovation, co-creation and social media marketing. Continue reading →

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Innovation Week Review – March 11, 2011

Posted on March 11, 2011 by Gary R Schirr

Is email dead? Does Charlie Sheen tweet? News of the week on social media, innovation and user co-creation. Continue reading →

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Catch the Wave

Posted on March 8, 2011 by Gary R Schirr

How do you catch the wave of technology? Why is Apple so good at it? Ideas from effectuation, Lead Users, probe and learn are considered. Continue reading →

Posted in Co-creation or User collaboration, Customer Research Methods, experiential innovation, Experiment, Ideation | Tagged , , , , , , , | 3 Comments

Innovation Week in Review – Oct 30, 2010

Posted on October 30, 2010 by Gary R Schirr

Review of innovation: effectuation, creativity, small companies, and privacy. Continue reading →

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Effectuation and Innovation I: avoid market research

Posted on October 26, 2010 by Gary R Schirr

Efffectuation is a prescription for innovating when the risk is unknown and unknowable. When outcomes and probabilities are unknowable an entrepreneur: enters a market based on his/her knowledge, experience and networks; keeps investments small to retain future options; and plans to shape the development of the nascent market with the help of customers and stakeholders. Continue reading →

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Innovation Week in Review – Oct 23, 2010

Posted on October 23, 2010 by Gary R Schirr

Friday research issue: Real-time market data not market research! Most of my twitter community seemed to approve of these themes. A couple sharp readers noted The Gap as perhaps a counter-example I attended the annual PDMA conference last week and … Continue reading →

Posted in Co-creation or User collaboration, Customer Research Methods, experiential innovation, Experiment, NSD Process, Social Media Marketing | Leave a comment

Innovation – week in review: October 2, 2010

Posted on October 1, 2010 by Gary R Schirr

Weekly innovation review: does six sigma stop innovation; innovation and constraints; ideas from small fry; and more. Continue reading →

Posted in Co-creation or User collaboration, Customer Research Methods, Ideation, NSD Process, Stage-Gate® | 1 Comment

Innovation: Week in Review Sept 18, 2010

Posted on September 18, 2010 by Gary R Schirr

Interesting articles, blogs and tweets on innovation that came to my attention this week: Innovation in Education I focused my Friday tweets on issues in education. Many twitter friends seemed to agree that innovation is especially hard in education because … Continue reading →

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Social Media Marketing will Drive Product Innovation

Posted on June 4, 2010 by Gary R Schirr

How social media can advance innovation by facilitating customer and user cocreation. Continue reading →

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Ethnography and Product Innovation

Posted on January 21, 2010 by Gary R Schirr

 Does Ethnography make the front end of innovation less fuzzy? I have written several posts about the use of ethnography to gather good data from users. A recent article in the Journal of Product Innovation Management explores the topic in … Continue reading →

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