A Coffee Conversation with a Social Marketer

A while back my daughter and I were having coffee with Caitlyn Scaggs, the founder of Blue Mobius Marketing. At the spur of the moment, I had Kiki record a snippet of the conversation on blogging and content marketing.

I think you can see why I like having her guest lecture my classes.

Posted in Blogging, Content, Digital Marketing, entrepreneurship, social media marketing, Teaching SMM, Uncategorized | Tagged , , | Leave a comment

Can #Wal-Mart compete with #Amazon?

Two large dominant competitors, such as Kroger vs. Wal-Mart in groceries, is not ideal competition, but I believe it is much better than a single monopoly like the old Ma Bell. Kroger/Wal-Mart, Microsoft/Apple, and Coke/Pepsi were certainly not perfect competition, but innovation continued in those two-way fights. For this reason, I have been hoping that Wal-Mart would get its act together to compete with Amazon online.

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Posted in NSD Process, Online service delivery, Service Design, ServiceInnovation, Social Media Marketing | Tagged , , , , | Leave a comment

Advice from New Bloggers

blogging-2The students in my social media marketing classes must blog for 12 weeks. After 4 weeks this term I went around the room in one of the sections and asked for tips or tricks they have picked up on blogging, using WordPress, or sharing content. Each student came up with a unique tip or trick. I collected them below.

On Blogging

  1. Start writing the post, THEN do further research.
  2. I now select my picture before I finish writing the post – it helps tie it in.
  3. I watch YouTubes about blogging for inspiration and ideas.
  4. Look at trending topics for ideas.
  5. You are not writing an essay: Envision an informal conversation with a reader.
  6. I start writing before I complete an outline: sometimes I am surprised where it leads!
  7. Edit carefully and then have a trusted friend read it carefully.
  8. Continually brainstorm for ideas: never run out!
  9. Try video.
  10. Keep fresh by rotating media. Video. Write. Podcast. Repeat.
  11. If it is a timely topic…don’t wait for tomorrow. Get it out even if you must stay up.
  12. Make your posts personal and emotional.

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Posted in Blogging, Content, Higher Education, Social Media, social media marketing, Teaching SMM | Tagged , , | 5 Comments

Worst Ad Performances of SuperBowl 51

tmobileI tweeted the Superbowl commercials for my social media classes #SMM4RU and for Wharton Future of Advertising #WhartonFOA. I am glad that I did, as I might not have stayed for the fourth quarter heroics otherwise!

I rated the four worst commercials as:

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Whither Twitter? Save the little blue bird!

Twitter is losing money. Improvements in the platform are rare and rarely make a splash. Somehow the pioneering public messaging service missed the huge private messaging market – and Facebook has the leadership position. Salesforce decided not to buy them.

In addition there are the stories of bullying on the platform. And much of the non-bullying activity seems to be by BOTs, Trolls, or brazen hawkers.

The founding team and management of Twitter is legendary: at least one book has been written about the dysfunction of management. Twitter’s pioneering in live streaming seems ready to be squashed by Facebook; they recently closed Vine which was eclipsed by a Facebook subsidiary, Instagram.

There has been a lot of speculation on the future of Twitter, as noted by my favorite tech and innovation cartoonist, Kiki, in her review of 2017 Social Media Trends.

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New Student #Blogs – Check them out!

The students in my Wintermester Social Media Marketing class are on a blog sprint. They are supposed to produce 8 posts and build some sort of audience in only 3.5 weeks for a blog about their passion!

Why not check them out? Here are some new student blogs to sample:

blog-craftsAre you a Do-It-Yourself-er? Crafts and Cream Puffs discusses a wide range of DIY from fixing things to cooking. This cherry dessert looks pretty good…

 

blog-thrift

 

Thrift and Flip talks about the hobby of “thrifting” at Goodwill or online for bargains or for profit. The first two posts discuss where and what to thrift.

Music Blogs

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Posted in Blogging, Higher Education, pedagogy, social media marketing | Tagged , , | 2 Comments

Amazon made my day…

I was delighted to see the seven books (all about innovation) suggested to me by Amazon when I landed there today.

OK they may have been flattering me and my colleagues from Sweden, but still…

amzn-picks

Service Innovation on Amazon.

Posted in ServiceInnovation, Uncategorized | Tagged , , | 1 Comment