Category Archives: Co-creation or User collaboration

Innovation Week in Review – Oct 23, 2010

Posted on October 23, 2010 by Gary R Schirr

Friday research issue: Real-time market data not market research! Most of my twitter community seemed to approve of these themes. A couple sharp readers noted The Gap as perhaps a counter-example I attended the annual PDMA conference last week and … Continue reading →

Posted in Co-creation or User collaboration, Customer Research Methods, experiential innovation, Experiment, NSD Process, Social Media Marketing | Leave a comment

Innovation – week in review: October 2, 2010

Posted on October 1, 2010 by Gary R Schirr

Weekly innovation review: does six sigma stop innovation; innovation and constraints; ideas from small fry; and more. Continue reading →

Posted in Co-creation or User collaboration, Customer Research Methods, Ideation, NSD Process, Stage-Gate® | 1 Comment

Limited Wisdom of Crowds?

Posted on June 18, 2010 by Gary R Schirr

Nicholas G. Carr wrote an excellent article, “The Ignorance of Crowds,” about the limitation of crowd-sourcing or open source software. He focuses on the experience of Linux and Wikipedia. The masses primarily serve as bug-fixers for Linux, whose development is closely managed … Continue reading →

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Social Media Marketing will Drive Product Innovation

Posted on June 4, 2010 by Gary R Schirr

How social media can advance innovation by facilitating customer and user cocreation. Continue reading →

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Ethnography and Product Innovation

Posted on January 21, 2010 by Gary R Schirr

 Does Ethnography make the front end of innovation less fuzzy? I have written several posts about the use of ethnography to gather good data from users. A recent article in the Journal of Product Innovation Management explores the topic in … Continue reading →

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Cola Co-creation

Posted on July 28, 2009 by Gary R Schirr

Coca-cola has developed new dispensing machines that contain up to thirty flavors that can produce up to 100 different types of soda. The machines can be reset realtime and communicate so that coke can introduce a new soft drink and … Continue reading →

Posted in Co-creation or User collaboration, communication, Customer Research Methods, experiential innovation, Experiment, Internet effects, Process Innovation | Tagged , , , , , , | Leave a comment

In Search of Innovation

Posted on June 22, 2009 by Gary R Schirr

A great article on innovation in todays WSJ: http://online.wsj.com/article/SB10001424052970204830304574133562888635626.html Look away from the lampost I suppose a cynic might claim that “great” means that it agrees with the recurring themes and principles discussed in this blog. Specifically: Storytelling, Involving users … Continue reading →

Posted in Co-creation or User collaboration, Customer Research Methods, experiential innovation, Experiment, Ideation | Tagged , , , , , , | 3 Comments

Cocreation: the core competency of innovation

Posted on March 6, 2009 by Gary R Schirr

I generally don’t post PR puff pieces on my blogs, but this announced research joint venture between Babson College and Venkat Ramaswamy’s consulting firm sounds important for service innovation. Next Practices in Value Creation aims to “demonstrate how organizations can co-create innovation…  The research … Continue reading →

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Service Science vs. Service Dominant Logic

Posted on January 27, 2009 by Gary R Schirr

  SDL or Service Science: establishing standards or branding? IBM has been fostering “service science” as an approach to understand service and service innovation. Two academics who wrote the well known Journal of Marketing article have been promoting the “Service Dominant … Continue reading →

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Online Communities — Replacements for Focus Groups

Posted on December 16, 2008 by Gary R Schirr

A recurring theme of postings on customer involvement methods is that traditional market research methods such as focus groups and brainstorming  kill ideas and creativity; there is a need for better ideation techniques that truly engage users. J. Scott Armstrong … Continue reading →

Posted in Co-creation or User collaboration, Customer Research Methods, Ideation | Tagged , , , , , , , , | 1 Comment