Tag Archives: innovation

The Servant as Innovator?

Posted on November 2, 2010 by Gary R Schirr

Servant leadership may help an organization reach its innovative potential. Continue reading →

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Social Media Marketing will Drive Product Innovation

Posted on June 4, 2010 by Gary R Schirr

How social media can advance innovation by facilitating customer and user cocreation. Continue reading →

Posted in Co-creation or User collaboration, communication, Customer Research Methods, Ideation, Service Design | Tagged , , | Leave a comment

Storytime?

Posted on June 8, 2009 by Gary R Schirr

Storytelling, innovation and organizational change How do you get an organization to share an innovative vision and push for change? A common theme, from different perspectives, is the power of stories to impact organizational culture and promote change and innovation. … Continue reading →

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Innovating in a down economy

Posted on March 30, 2009 by Gary R Schirr

An innovation consulting firm lists five steps to success in NPD in a down economy. Three of them are: Understand your customers’ new values Manage your new product portfolio/pipeline for the long term Manufacturing (process?) is your best friend. To … Continue reading →

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Does Economic Turmoil Breed Innovation?

Posted on February 26, 2009 by Gary R Schirr

Back to the Garage Wired magazine recently included an essay suggesting that now is the time to innovate. Bootstrapping is a part of e-ship: lean production was developed in lean times. Many large firms such as Apple and Microsoft were … Continue reading →

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PDMA thoughts: Service and Innovation

Posted on September 29, 2008 by Gary R Schirr

I have delayed my summary of the PDMA Research Conference, but hopefully the delay helps with perspective… (sound like an ad-hoc rationalization?) The two major themes that still resonate with me a couple weeks later are the call by Gerald … Continue reading →

Posted in Co-creation or User collaboration, Customer Research Methods, NSD Process | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Distributed Co-creation

Posted on August 25, 2008 by Gary R Schirr

 Participatory marketing taken to the next level The July issue of the Mckinsey Quarterly has an interesting article called “the next step in open innovation.” The article is a discussion of how the examples of customer creation  of Wikipedia and … Continue reading →

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“Gating” Ideation?

Posted on May 20, 2008 by Gary R Schirr

  Don’t fence me in… In this month’s issue of Visions magazine the owners of the stage-gate(R) trademark take a look at ideation. They conducted a survey to find the most used and most effective customer research methods. Few details are … Continue reading →

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Innovation vs. Invention

Posted on April 23, 2008 by Gary R Schirr

Innovation is not invention A good discussion of this ongoing theme in Nussbaum’s column on whether Apple is innovative or adaptive: http://www.businessweek.com/innovate/NussbaumOnDesign/archives/2008/04/is_apple_innova.html#more  

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Try and Fail (and try again)

Posted on April 1, 2008 by Gary R Schirr

 The Cost of Trying is lower than the Cost of Analyzing! In a classic CMR article, Lynn and Morone urged high tech firms to “Probe and Learn”: get a workable product or service out there into the market and see what works. I … Continue reading →

Posted in Customer Research Methods, experiential innovation, Experiment, NSD Process | Tagged , , , , , | 1 Comment