Author Archives: Gary R Schirr

Innovation Week in Review – March 18, 2011

Posted on March 18, 2011 by Gary R Schirr

Twitter friends helped in the crowdsourcing of a proposal for a new course in social media marketing. Plus a summary of interesting links on innovation, co-creation and social media marketing. Continue reading →

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The Perfect Social Media Marketing Course!

Posted on March 15, 2011 by Gary R Schirr

The perfect social media marketing class: putting together a plan with the help of my social media community. Continue reading →

Posted in Social Media Marketing | Tagged , , , , , , , , , , , , , , , , | 7 Comments

Innovation Week Review – March 11, 2011

Posted on March 11, 2011 by Gary R Schirr

Is email dead? Does Charlie Sheen tweet? News of the week on social media, innovation and user co-creation. Continue reading →

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Catch the Wave

Posted on March 8, 2011 by Gary R Schirr

How do you catch the wave of technology? Why is Apple so good at it? Ideas from effectuation, Lead Users, probe and learn are considered. Continue reading →

Posted in Co-creation or User collaboration, Customer Research Methods, experiential innovation, Experiment, Ideation | Tagged , , , , , , , | 3 Comments

Innovation Week – March 4, 2011

Posted on March 4, 2011 by Gary R Schirr

If only Charlie Sheen had a Klout score… as well as articles on the singularity, co-creation, creativity, and social media marketing. Continue reading →

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Effectuation in Action: Consulting as Search

Posted on March 1, 2011 by Gary R Schirr

Effectuation in action: one way for firms to employ effectuation in a new market is to enter through consulting and custom projects. Continue reading →

Posted in Co-creation or User collaboration, experiential innovation, Experiment | Tagged , , , , , , , | 1 Comment

Innovation Week Review February 25, 2011

Posted on February 25, 2011 by Gary R Schirr

Innovation week in review: the singularity, co-creation, innovation, and social media marketing. Continue reading →

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Catch a Wave: Innovate life surfers!

Posted on February 22, 2011 by Gary R Schirr

The world of surfing shows the power of Lead User innnovation. Catch a wave and you’ll be innovating at the edge of the world… Continue reading →

Posted in Co-creation or User collaboration, experiential innovation, Experiment, Uncategorized | Tagged , , , , , , | Leave a comment

Innovation Week 2/19/2011: Users in innovation?

Posted on February 19, 2011 by Gary R Schirr

Do users have a role to play in really innovative new product development? A disccussion of pros and cons that draws on the ideas of von Hippel, Sarasvathy and others. Also discussions on the clout of Klout, and social media marketing. Continue reading →

Posted in experiential innovation, Experiment, Ideation, Innovation Week, NSD Process, Process Innovation, Service Design, Social Media Marketing, Uncategorized | Tagged , , , , , , | Leave a comment

Will Klout kill twitter?

Posted on February 16, 2011 by Gary R Schirr

No metrics may be better than bad metrics: can influence measuring tools such as Klout, PeerIndex, and Twitter Grader degrade the twitter experience. Continue reading →

Posted in Social Media Marketing | Tagged , , , , , , , , , , , | 18 Comments