Category Archives: NSD Process

Beta Culture at Nokia — now in BusinessWeek

Posted on May 3, 2008 by Gary R Schirr

Two weeks after this blog ran a piece (see April 17 below) on the Beta Culture at Nokia, BusinessWeek wrote an article on their efforts. Nokia has had incredible success with Beta Testing and pre-Beta Testing of products and ideas … Continue reading →

Posted in Co-creation or User collaboration, Customer Research Methods, experiential innovation, Experiment, Ideation, NSD Process | Tagged , , , , , | Leave a comment

Contours of Service Innovation: IBM

Posted on April 30, 2008 by Gary R Schirr

Everyone familar with this blog probably has heard the statistics: 80% of the US economy is services Less than 30% of innovation spending is on services Very little of the academic or practitioner research literature on innovation involves services The … Continue reading →

Posted in NSD Process | Tagged , , | Leave a comment

“Process IS the product”

Posted on April 23, 2008 by Gary R Schirr

Service Innovation: Intrinsically Holistic? Process is the Product Ed Furash, a well-know bank consultant, was quoted by a banker I interviewed in my NSD research as saying “In financial services process is the product.” One of the problems with applying … Continue reading →

Posted in financial services, NSD Process, Process Innovation | Tagged , , , , , , , , , | Leave a comment

“Many crummy trials BEAT deep thinking”

Posted on April 20, 2008 by Gary R Schirr

Just do it Last week I noted Clay Shirky’s comment that for internet innovation “the cost of trying is lower than the cost of analyzing.” I noted that this was an affirmation of the “Probe and Learn” process advocated by … Continue reading →

Posted in Co-creation or User collaboration, Customer Research Methods, experiential innovation, Experiment, NSD Process | Tagged , , , , , , , , , , | 4 Comments

Beta Culture

Posted on April 17, 2008 by Gary R Schirr

New Service Development and Agile Programming Several people have emailed me for a definition of Beta Culture as mentioned in the posting yesterday. [Please consider posting a comment: WordPress makes it easy and then everyone can see it.] Beta Culture … Continue reading →

Posted in Co-creation or User collaboration, Customer Research Methods, Experiment, NSD Process | Tagged , , | Leave a comment

My first academic pub

Posted on April 16, 2008 by Gary R Schirr

 Sixteen Years of NPD Research The first academic article in the May issue of Journal of Product Innovation Management is a review of 16 years of new product development aticles in leading NPD, R&D, Marketing and Management journals written by … Continue reading →

Posted in NSD Process | Tagged , , | Leave a comment

Rushing the Gates – I

Posted on April 7, 2008 by Gary R Schirr

Don’t let process management kill innovation For over a decade there has been research indicating that a Stage-Gate® process hampers more innovative new product development projects. For me a high point of these analyses was a 2005 presentation at the … Continue reading →

Posted in NSD Process, Stage-Gate® | Tagged , , , , | 2 Comments

Try and Fail (and try again)

Posted on April 1, 2008 by Gary R Schirr

 The Cost of Trying is lower than the Cost of Analyzing! In a classic CMR article, Lynn and Morone urged high tech firms to “Probe and Learn”: get a workable product or service out there into the market and see what works. I … Continue reading →

Posted in Customer Research Methods, experiential innovation, Experiment, NSD Process | Tagged , , , , , | 1 Comment

All the World – Stages?

Posted on March 30, 2008 by Gary R Schirr

Your first time  The May issue of JPIM has an article by Dr. Robert Cooper defending the Stage-Gate®   (“S-G”) model of new product development from many criticisms in recent research and writing on product development. The S-G process is ubiquitous in new product … Continue reading →

Posted in NSD Process, Stage-Gate® | Tagged , , | Leave a comment