Category Archives: experiential innovation

Innovation Week in Review – Oct 23, 2010

Posted on October 23, 2010 by Gary R Schirr

Friday research issue: Real-time market data not market research! Most of my twitter community seemed to approve of these themes. A couple sharp readers noted The Gap as perhaps a counter-example I attended the annual PDMA conference last week and … Continue reading →

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Innovation: Week in Review Sept 18, 2010

Posted on September 18, 2010 by Gary R Schirr

Interesting articles, blogs and tweets on innovation that came to my attention this week: Innovation in Education I focused my Friday tweets on issues in education. Many twitter friends seemed to agree that innovation is especially hard in education because … Continue reading →

Posted in Customer Research Methods, experiential innovation, Ideation, Innovation education | Leave a comment

Limited Wisdom of Crowds?

Posted on June 18, 2010 by Gary R Schirr

Nicholas G. Carr wrote an excellent article, “The Ignorance of Crowds,” about the limitation of crowd-sourcing or open source software. He focuses on the experience of Linux and Wikipedia. The masses primarily serve as bug-fixers for Linux, whose development is closely managed … Continue reading →

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Cola Co-creation

Posted on July 28, 2009 by Gary R Schirr

Coca-cola has developed new dispensing machines that contain up to thirty flavors that can produce up to 100 different types of soda. The machines can be reset realtime and communicate so that coke can introduce a new soft drink and … Continue reading →

Posted in Co-creation or User collaboration, communication, Customer Research Methods, experiential innovation, Experiment, Internet effects, Process Innovation | Tagged , , , , , , | Leave a comment

Brainstorming groups still kill ideas

Posted on July 23, 2009 by Gary R Schirr

I was surprised to find an article in a leading innovation journal that summarized a recent research paper on brainstorming. The summary stated that in contrast to most past studies this one showed that group ideation may reduce the number of ideas … Continue reading →

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In Search of Innovation

Posted on June 22, 2009 by Gary R Schirr

A great article on innovation in todays WSJ: http://online.wsj.com/article/SB10001424052970204830304574133562888635626.html Look away from the lampost I suppose a cynic might claim that “great” means that it agrees with the recurring themes and principles discussed in this blog. Specifically: Storytelling, Involving users … Continue reading →

Posted in Co-creation or User collaboration, Customer Research Methods, experiential innovation, Experiment, Ideation | Tagged , , , , , , | 3 Comments

Cocreation: the core competency of innovation

Posted on March 6, 2009 by Gary R Schirr

I generally don’t post PR puff pieces on my blogs, but this announced research joint venture between Babson College and Venkat Ramaswamy’s consulting firm sounds important for service innovation. Next Practices in Value Creation aims to “demonstrate how organizations can co-create innovation…  The research … Continue reading →

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Hotel Innovation in focus

Posted on March 3, 2009 by Gary R Schirr

Avoiding group think from focus groups It should not be a surprise to readers of this blog that innovators in hotel service find focus groups and surveys “unreliable” and suggest actually observing customers using the services instead: http://www.hotelschool.cornell.edu/research/chr/events/roundtables/service.html

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Engage AND Enthrall

Posted on August 20, 2008 by Gary R Schirr

Improving the relationship by collaborating This blog posting is interesting. Not only does user/customer collaboration make new service development more effective, but it also increase positive affect. Customers like being involved. I liked the closing lines of the posting: “many … Continue reading →

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Co-creation at Nokia

Posted on July 13, 2008 by Gary R Schirr

from “mass” communication to one-to-one understanding We have had several postings about Nokia in this blog. We have discussed its Beta Labs, Beta Culture and use of ethnography in emerging economies. The communications director at Nokia calls co-creation a move from … Continue reading →

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