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Category Archives: NSD Process
Innovation – week in review: October 2, 2010
Weekly innovation review: does six sigma stop innovation; innovation and constraints; ideas from small fry; and more. Continue reading
CEO as chief storyteller
More on the importance of storytelling for innovation: RT: @GuyKawasaki Chief Storytelling Officer: why CEOs need to be great storytellers. http://trkk.us/?bSG This is a followup on an earlier post: http://servicecocreation.com/2009/06/08/storytime/
Posted in communication, NSD Process
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Weird Al Update
The Internet Changes Everything The internet changes the song parody business. Through digital release of a song or video an entertainer can parody a song that is still on top of the charts… Weird Al’s first release on iTunes sold … Continue reading
Why do users collaborate??
Every firm has an IP unit that is looking to protect and harvest the ideas generated within the organization. Patent Trolls are infamous in software and other high tech areas. Why then are users willing to collaborate with firms and … Continue reading
All NPD is Service Innovation
I have thought since I first read the Vargo and Lusch argument for a “new dominant logic of marketing” (JM 2004) that an obvious corollary to their declaration that “all marketing is service marketing” is that: All New Product Development is Service Innovation. A posting … Continue reading
Posted in NSD Process
Tagged Business Week, Lusch, new dominant logic, service dominant logic, Vargo
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PDMA thoughts: Service and Innovation
I have delayed my summary of the PDMA Research Conference, but hopefully the delay helps with perspective… (sound like an ad-hoc rationalization?) The two major themes that still resonate with me a couple weeks later are the call by Gerald … Continue reading
Posted in Co-creation or User collaboration, Customer Research Methods, NSD Process
Tagged Abbie Griffin, Al Page, Albert L. Page, Ana I. Rodrigues-Escudero, Devashish Pugari, entrepreneurship, Fuzzy Front End, Fuzzy Rear End, Gary R. Schirr, Gerald Tellis, innovation, JPIM, Lead User, McMaster University, PDMA, PDMA Research Conference, Pilar Carbonell, Radford University, Sena Ozdemir, Service Innovation, Stephen Tagg, Susan Hart, Thomas Hustad, University of Illinois at Chicago, University of Strathclyde, University of Valladolid, York University
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“Fuzzy Rear-End of Service Development”
In today’s post I review some thoughts from the service innovation section of the PDMA Annual Research Conference this past weekend. As noted in Monday’s post, a highlight was an insight provided by Dr. Susan Hart: unlike standard models of … Continue reading
Fuzzy Front End
Note: a quick overview of the fuzzy front end in new product development, authored by Peter Koen and others, is available on the Steven’s web site: http://www.stevens.edu/cce/NEW/PDFs/FuzzyFrontEnd_Old.pdf
A full section on Service Innovation at the PDMA Research Conference
Students of new product development are aware of the term the “Fuzzy Front-End of NPD”, which describes the less understood process of idea generation (versus the allegedly more rational development process at the end that is better studied and … Continue reading
Posted in Ideation, NSD Process, Stage-Gate®
Tagged Albert L. Page, Fuzzy Front End, Fuzzy Rear End, JPIM, PDMA, Strathclyde, Susan Hart
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ProfessorGary on Innovation and Marketing 