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Category Archives: Co-creation or User collaboration
Weird Al and the Internet
Wired magazine has an interesting article about how the internet has affected the career of Weird Al Yankovic. Weird Al is impacted by two trends from the internet: Fragmenting of the market into small segments (Long Tail?) A surplus of amateur … Continue reading
Why do users collaborate??
Every firm has an IP unit that is looking to protect and harvest the ideas generated within the organization. Patent Trolls are infamous in software and other high tech areas. Why then are users willing to collaborate with firms and … Continue reading
A Spectrum of Co-creation
The first step towards understanding a phenomena is often to categorize it. FreshNetworks Blog attempts to categorize NPD co-creation into 5 groupings: Mass customization Real-time self-service Service redesign New product co-creation Community product design See the full posting: http://blog.freshnetworks.com/category/series/co-creation-series/
Posted in Co-creation or User collaboration
Tagged categories of co-creation, Co-creation
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“Wisdom of Crowds” to solve personal problems
A recurring theme of this blog is collaboration. I was interested to see that an online community has been formed to solve personal problems. Why write to Dear Abby when a community is available? http://blog.freshnetworks.com/2008/09/sidetaker-crowdsource-your-private-life/
Posted in Co-creation or User collaboration, Customer Research Methods
Tagged voting, wisdom of crowds
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PDMA thoughts: Service and Innovation
I have delayed my summary of the PDMA Research Conference, but hopefully the delay helps with perspective… (sound like an ad-hoc rationalization?) The two major themes that still resonate with me a couple weeks later are the call by Gerald … Continue reading
Posted in Co-creation or User collaboration, Customer Research Methods, NSD Process
Tagged Abbie Griffin, Al Page, Albert L. Page, Ana I. Rodrigues-Escudero, Devashish Pugari, entrepreneurship, Fuzzy Front End, Fuzzy Rear End, Gary R. Schirr, Gerald Tellis, innovation, JPIM, Lead User, McMaster University, PDMA, PDMA Research Conference, Pilar Carbonell, Radford University, Sena Ozdemir, Service Innovation, Stephen Tagg, Susan Hart, Thomas Hustad, University of Illinois at Chicago, University of Strathclyde, University of Valladolid, York University
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Open source and “orphan markets”
Open source and Lead Users are recurring ideas in effective NSD. I was interested to read about how an organization (goods-designing) is using both techniques for the good of people with missing limbs… An interesting article in Leatherneck.com (citing Scientific … Continue reading
Distributed Co-creation
Participatory marketing taken to the next level The July issue of the Mckinsey Quarterly has an interesting article called “the next step in open innovation.” The article is a discussion of how the examples of customer creation of Wikipedia and … Continue reading
Co-creation changes the organization as well as the service
Deceptively simple If your customers help create new services: the results should better fit customer needs, the process should be speeded, and many ideas generated. However, a firm must find a way to deal with a cast of stakeholders, must … Continue reading
Posted in Co-creation or User collaboration, Ideation, NSD Process
Tagged Co-creation, marketing, Ramaswamy, user innovation
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Do you need a “conductor” for service innovation?
A new leadership metaphor for co-creation ensembles The ASU online magazine has an interesting article on managing co-creation of software and other services. Since different groups are involved — in-house developers, outsourced developers, users — it may take a “conductor” … Continue reading
ProfessorGary on Innovation and Marketing 