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Category Archives: Uncategorized
Catch a Wave: Innovate life surfers!
The world of surfing shows the power of Lead User innnovation. Catch a wave and you’ll be innovating at the edge of the world… Continue reading
Innovation Week 2/19/2011: Users in innovation?
Do users have a role to play in really innovative new product development? A disccussion of pros and cons that draws on the ideas of von Hippel, Sarasvathy and others. Also discussions on the clout of Klout, and social media marketing. Continue reading
Week in Innovation – November 13, 2010
Weekly innovation Update: Facebook ads, twitter ads, neuromarketing Republicans and more! Continue reading
Innovation Weekly Summary – Nov 6
Weeky innovation summary: an MSM icon goes digital, mapping financial risk, web privacy and political neuromarketing. Continue reading
Innovation Week in Review – October 16, 2010
Innovation Week in Review: Friends don’t let friends use PowerPoint; Crowdsourcing – Your users are your competitors; Barbarians and innovation; and more. Continue reading
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Did I miss anything? Excuses we hate.
Student excuses – the dog chewed my hard drive: the good, bad, and really ugly! Continue reading
Innovation Week Sep 25, 2010
Friday Innovation question The Friday question was why do organizations still use group methods – focus groups and brainstorming – for innovation ideas when it has been shown that those methods kill ideas, especially the very best ones? Reference: Evidence … Continue reading
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Group Ideation does not work…
Group methods (compared to individual ideation): Produce significantly fewer ideas Generate ideas of lower average quality Produce fewer of the very best ideas, and In addition, groups are not effective at evaluating or ranking generated ideas. Add-on ideas building on … Continue reading
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More Zombie Theory
In my previous post I talked of two theories/ideas that are popular in marketing despite having a preponderance of evidence that they are inneffective or untrue: Group brainstorming or focus groups for idea generation Maslow’s Hierarchy of Needs Several readers … Continue reading
Innovating in a down economy
An innovation consulting firm lists five steps to success in NPD in a down economy. Three of them are: Understand your customers’ new values Manage your new product portfolio/pipeline for the long term Manufacturing (process?) is your best friend. To … Continue reading
ProfessorGary on Innovation and Marketing 