Category Archives: Teaching SMM

What is hot – Learning from my Students: Teaching SMM

Posted on May 20, 2014 by Gary R Schirr

“… If you want to master something, teach it.” – Yogi Bhajan

Some insights on social media platforms from my students in 2013/14 SMM classes:
– Instagram is THE ONE; Vine is only for professionals.
– Facebook is where new mothers and grandparents exchange baby pictures… And freshman post embarrassing pics that they must erase before graduation. (More) Continue reading →

Posted in Blogging, Facebook, Higher Education, LinkedIn, Personal Learning Network, Social Media, Teaching SMM, twitter | Tagged , , , , , , , , , , , , , | 3 Comments

Personal Learning Networks… A #PLN keeps on giving!

Posted on February 13, 2014 by Gary R Schirr

A personal learning network is indispensable for a true life-long learner. No one person can keep up with the rush of information in her/his area of interest, but a good PLN can filter the information and keep one alert of important trends and developments. Continue reading →

Posted in Blogging, Higher Education, innovation, LinkedIn, Personal Learning Network, Social influence, Social Media, Teaching SMM, twitter | Tagged , , , , | 1 Comment

Post-“Like” Social Media Marketing

Posted on January 28, 2014 by Gary R Schirr

The market has already shifted to “pay for play.” Content and engagement will continue to be important for social media marketing but promoted posts and ads will be essential for reach. What should a business do now? Continue reading →

Posted in Blogging, Content, Digital Marketing, Facebook, Social Media, social media marketing, Teaching SMM | Tagged , , , , , , , , | 1 Comment

Is there value in #Organic #SMM after Facebook closes the “Like Economy”?

Posted on January 22, 2014 by Gary R Schirr

Facebook shut down the “Like Economy” in December 2013. Organic SMM is giving way to “pay to play.” Continue reading →

Posted in Content, Digital Marketing, Facebook, SEO, Social Media, social media marketing, Teaching SMM | Tagged , , , , , , | 14 Comments

Tips on #Teaching #Social #Media Marketing: Another Hangout!

Posted on September 17, 2013 by Gary R Schirr

Four members of the LinkedIn group “Teaching Social Media Marketing…” – Don Stanley, Jeremy Floyd, Matthew Kushin, and Gary Schirr – met for a Google+ Hangout to come up with 25 tips to improve teaching social media marketing. Continue reading →

Posted in Blogging, Content, Facebook, Higher Education, LinkedIn, Social Media, Teaching SMM, twitter | Tagged | Leave a comment

Twelve New #Blogs!

Posted on August 6, 2013 by Gary R Schirr

Here are twelve new blogs from an MBA social media marketing class. The blogs are listed below by category. Check them all out! Continue reading →

Posted in Blogging, Content, Higher Education, Social Media, social media marketing, Teaching SMM | Tagged , , , , , , , , , , , , , , , , , , , , , , , | 3 Comments

Getting your blog noticed: 8 suggestions

Posted on July 10, 2013 by Gary R Schirr

My social media students want to have their new blogs noticed. The starting point is of course good stuff that fits the target audience. But my other tips were: Polish your title – spend some time! (50% of total??), Post in our class FB group –12 quick views, and 6 other ideas! Continue reading →

Posted in Blogging, Content, Social Media, social media marketing, Teaching SMM, twitter | Tagged , , , | 6 Comments

5 years of blogging and 4 years of tweets!

Posted on June 18, 2013 by Gary R Schirr

I have been blogging for 5 years and Tweeting for 4 ! My 21,272 tweets, assuming 23 words per tweets, would total 489,256 words: the equivalent of 5 books. This comparison to books raises the relevant question: is it worth it? Continue reading →

Posted in Blogging, Klout, Social Media, social media marketing, Teaching SMM, twitter | Tagged , , , , , , , , , | 6 Comments

Teaching SMM – METRICS #4 Influence Scores

Posted on April 11, 2013 by Gary R Schirr

At the time of this writing, the growing influence of influence measures has generated considerable controversy. There are stories of otherwise qualified candidates allegedly turned down for jobs because their Klout™ or PeerIndex scores were less than 90th percentile level. Continue reading →

Posted in Social influence, Social Media, social media marketing, Teaching SMM, Text | Tagged , , , , , , , , | 3 Comments

Smartphones make us rude…and stupid!

Posted on April 4, 2013 by Gary R Schirr

RUDE I have heard smartphones referred to as “rudephones.” They certainly have coarsened behavior in the non-virtual world. Who hasn’t been stuck in a line behind someone telling the cashier to “wait a moment?” while they finish messaging or talking? … Continue reading →

Posted in Higher Education, internet, Mobile computing, Social Media, social media marketing, Teaching SMM | Tagged , , , , , , , , , , , , , , | 4 Comments