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Category Archives: Social Media Marketing
Why Klout is dangerous
Why Klout and influence measures are dangerous to the social media community. As they rise in importance so will unsocial behavior and cheating. Continue reading
Posted in Social Media Marketing
Tagged Klout, Peer-Index, social media influence measures, TweetGrader
25 Comments
Reflections on two years of tweeting
Benefits from two years on twitter! Continue reading
Posted in Social Media Marketing
Tagged Cheryl Burgess, Co-creation, Kent Huffman, Mark Schaefer, Twitter, Wayne Marr
3 Comments
Crush It! A Review
A review of Crush It! by Gary Vaynerchuk. Gary talks about how to use social media to bring your passion to the market. Continue reading
Posted in Social Media Marketing
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Social Media Strategies for Professionals
A book review of Social Media Strategies for Professionals and their Firms by Michelle Golden. Continue reading
Posted in Social Media Marketing
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Book Review: The Tao of Twitter
A review of the Tao of Twitter by Mark W. Schaefer. Twitter is micro-blogging but much more! Continue reading
Social Media and User Research Methods
An engagement/deep knowledge framework to categorize user research methods indicates some likely innovations as social media is employed in innovation. Continue reading
The Perfect Social Media Marketing Course!
The perfect social media marketing class: putting together a plan with the help of my social media community. Continue reading
Posted in Social Media Marketing
Tagged @aboyer, @AlanSee, @andressilvaa, @chuckmartin1, @CraigEYaris, @dstevenwhite, @joebobhester, @michellegolden, Blog, Facebook, FlickR, FourSquare, LinkedIn, SMMM, social media marketing, Twitter, YouTube
7 Comments
Innovation Week Review – March 11, 2011
Is email dead? Does Charlie Sheen tweet? News of the week on social media, innovation and user co-creation. Continue reading
Posted in Customer Research Methods, Innovation Week, Social Media Marketing
Tagged charlie sheen, email, Klout, Social Media, Twitter
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Innovation Week Review February 25, 2011
Innovation week in review: the singularity, co-creation, innovation, and social media marketing. Continue reading
Innovation Week 2/19/2011: Users in innovation?
Do users have a role to play in really innovative new product development? A disccussion of pros and cons that draws on the ideas of von Hippel, Sarasvathy and others. Also discussions on the clout of Klout, and social media marketing. Continue reading
ProfessorGary on Innovation and Marketing 