Tag Archives: Co-creation

Engage AND Enthrall

Posted on August 20, 2008 by Gary R Schirr

Improving the relationship by collaborating This blog posting is interesting. Not only does user/customer collaboration make new service development more effective, but it also increase positive affect. Customers like being involved. I liked the closing lines of the posting: “many … Continue reading →

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Co-creation changes the organization as well as the service

Posted on August 11, 2008 by Gary R Schirr

Deceptively simple If your customers help create new services: the results should better fit customer needs, the process should be speeded, and many ideas generated. However, a firm must find a way to deal with a cast of stakeholders, must … Continue reading →

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Do you need a “conductor” for service innovation?

Posted on July 24, 2008 by Gary R Schirr

A new leadership metaphor for co-creation ensembles The ASU online magazine has an interesting article on managing co-creation of software and other services. Since different groups are involved — in-house developers, outsourced developers, users — it may take a “conductor” … Continue reading →

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Co-creation at Nokia

Posted on July 13, 2008 by Gary R Schirr

from “mass” communication to one-to-one understanding We have had several postings about Nokia in this blog. We have discussed its Beta Labs, Beta Culture and use of ethnography in emerging economies. The communications director at Nokia calls co-creation a move from … Continue reading →

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Interview with Eric von Hippel (2007)

Posted on April 27, 2008 by Gary R Schirr

von Hippel talks about his insight into user-driven innovation for services and goods in this 2007 interview: http://www.gartner.com/research/fellows/asset_172822_1176.jsp The PDMA blog points out some of the high points in the interview, so I can be lazy: http://blog.pdma.org/ von Hippel was … Continue reading →

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Happy Birthday Nokia Beta Labs

Posted on April 17, 2008 by Gary R Schirr

Open for one year…working toward co-creation and beta-culture Nokia Beta Labs is a virtual organization to support “Nokia R&D teams (hundreds or thousands of people) and the beloved user community (~100k people and counting) to shape the future together.” The … Continue reading →

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