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Author Archives: Gary R Schirr
Brave New World
Freedom of Speech in danger? As an adolescent I was an avid reader of books warning about the threat of loss of our precious freedoms. Brave New World, Fahrenheit 451, 1984, Atlas Shrugged and Animal Farm are ones that I … Continue reading
Posted in Uncategorized
Tagged 1984, brave new world, censorship, fahrenheit 451, freedom of speech, religious censorship
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All NPD is Service Innovation
I have thought since I first read the Vargo and Lusch argument for a “new dominant logic of marketing” (JM 2004) that an obvious corollary to their declaration that “all marketing is service marketing” is that: All New Product Development is Service Innovation. A posting … Continue reading
Posted in NSD Process
Tagged Business Week, Lusch, new dominant logic, service dominant logic, Vargo
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A Spectrum of Co-creation
The first step towards understanding a phenomena is often to categorize it. FreshNetworks Blog attempts to categorize NPD co-creation into 5 groupings: Mass customization Real-time self-service Service redesign New product co-creation Community product design See the full posting: http://blog.freshnetworks.com/category/series/co-creation-series/
Posted in Co-creation or User collaboration
Tagged categories of co-creation, Co-creation
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“Wisdom of Crowds” to solve personal problems
A recurring theme of this blog is collaboration. I was interested to see that an online community has been formed to solve personal problems. Why write to Dear Abby when a community is available? http://blog.freshnetworks.com/2008/09/sidetaker-crowdsource-your-private-life/
Posted in Co-creation or User collaboration, Customer Research Methods
Tagged voting, wisdom of crowds
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PDMA thoughts: Service and Innovation
I have delayed my summary of the PDMA Research Conference, but hopefully the delay helps with perspective… (sound like an ad-hoc rationalization?) The two major themes that still resonate with me a couple weeks later are the call by Gerald … Continue reading
Posted in Co-creation or User collaboration, Customer Research Methods, NSD Process
Tagged Abbie Griffin, Al Page, Albert L. Page, Ana I. Rodrigues-Escudero, Devashish Pugari, entrepreneurship, Fuzzy Front End, Fuzzy Rear End, Gary R. Schirr, Gerald Tellis, innovation, JPIM, Lead User, McMaster University, PDMA, PDMA Research Conference, Pilar Carbonell, Radford University, Sena Ozdemir, Service Innovation, Stephen Tagg, Susan Hart, Thomas Hustad, University of Illinois at Chicago, University of Strathclyde, University of Valladolid, York University
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Open source and “orphan markets”
Open source and Lead Users are recurring ideas in effective NSD. I was interested to read about how an organization (goods-designing) is using both techniques for the good of people with missing limbs… An interesting article in Leatherneck.com (citing Scientific … Continue reading
“Fuzzy Rear-End of Service Development”
In today’s post I review some thoughts from the service innovation section of the PDMA Annual Research Conference this past weekend. As noted in Monday’s post, a highlight was an insight provided by Dr. Susan Hart: unlike standard models of … Continue reading
Fuzzy Front End
Note: a quick overview of the fuzzy front end in new product development, authored by Peter Koen and others, is available on the Steven’s web site: http://www.stevens.edu/cce/NEW/PDFs/FuzzyFrontEnd_Old.pdf
A full section on Service Innovation at the PDMA Research Conference
Students of new product development are aware of the term the “Fuzzy Front-End of NPD”, which describes the less understood process of idea generation (versus the allegedly more rational development process at the end that is better studied and … Continue reading
Posted in Ideation, NSD Process, Stage-Gate®
Tagged Albert L. Page, Fuzzy Front End, Fuzzy Rear End, JPIM, PDMA, Strathclyde, Susan Hart
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Distributed Co-creation
Participatory marketing taken to the next level The July issue of the Mckinsey Quarterly has an interesting article called “the next step in open innovation.” The article is a discussion of how the examples of customer creation of Wikipedia and … Continue reading
ProfessorGary on Innovation and Marketing 