Author Archives: Gary R Schirr

Groups kill ideas… especially the good ones!

Posted on January 23, 2012 by Gary R Schirr

group ideas, brainstorming groups, focus groups Continue reading →

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Help: The Perfect Social Media Marketing Course

Posted on December 28, 2011 by Gary R Schirr

This course will debut at Radford U in January. In the planning and proposal stage the course has benefited from crowdsourced ideas from my online friends and colleagues. So I have come back for more! What follows is an outline … Continue reading →

Posted in Uncategorized | 9 Comments

Real Innovators Ship: Innovation versus Invention

Posted on October 10, 2011 by Gary R Schirr

The difference between invention and innovation is illustrated by the well known story of PARC and Apple Computer: PARC invented the key features associated with the Mac; but Apple brought it to market. Continue reading →

Posted in entrepreneurship | Tagged , , , , , , , | 4 Comments

Innovation in Higher Ed: Who is the customer?

Posted on August 2, 2011 by Gary R Schirr

Innovation in education is difficult due to the divisions that make cross-discipline cooperation rare as well as a lack of focus on the user. Continue reading →

Posted in Innovation education, NSD Process, Process Innovation | Tagged , | 14 Comments

Why Klout is dangerous

Posted on July 26, 2011 by Gary R Schirr

Why Klout and influence measures are dangerous to the social media community. As they rise in importance so will unsocial behavior and cheating. Continue reading →

Posted in Social Media Marketing | Tagged , , , | 25 Comments

Group Brainstorming is fun… but kills good ideas!

Posted on June 14, 2011 by Gary R Schirr

Group brainstorming and focus groups are fun and create an illusion of effectiveness among everyone involved in the process. Can an organization interested in innovation channel the enthusiasm but limit the murder of ideas? Continue reading →

Posted in Customer Research Methods | Tagged , , , | 11 Comments

How to serve Customers

Posted on June 7, 2011 by Gary R Schirr

How to serve customers, wall street style. Continue reading →

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Top 9 Clues that you MAY have followed the wrong tweeter

Posted on May 31, 2011 by Gary R Schirr

Top 9 indications that you MAY have followed the wrong tweeter include the use of truetwit. Continue reading →

Posted in Uncategorized | Tagged , , , , , | 7 Comments

Entrepreneurship and Marketing

Posted on May 23, 2011 by Gary R Schirr

For some reason the study of entrepreneurship is usually housed in the management department, not in marketing. However, in a world of lean startups and effectuation, it is clear that understanding markets and clients are key skills of entrepreneurship.
Continue reading →

Posted in effectuation, entrepreneurship, experiential innovation, Slow Burn Entrepreneurship | Tagged , , | Leave a comment

Just Do It!

Posted on May 17, 2011 by Gary R Schirr

Just Do It seems the theme of product development: effectuation, agile development, probe and learn, or organic. Continue reading →

Posted in Co-creation or User collaboration, Customer Research Methods, effectuation, experiential innovation, Experiment, Slow Burn Entrepreneurship | Tagged , , , , , , , , , , , | 1 Comment