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Tag Archives: Mark Schaefer
Blogs that a Student of SMM should Follow…
I suggest that my new social media marketing class start following some blogs immediately. Below is my current list – any suggestions for improvement? Continue reading
My Social Media Reading List
I have benefited from reading some wonderful books on social media. Take a look at the books I list and most importantly let me know ones that you think I omitted! Continue reading
A presentation lasts FOREVER!
Today when you step up to the podium at a conference you must realize that your talk may well last FOREVER! Will it affect your presentations? Continue reading
Posted in Higher Education, social media marketing
Tagged Mark Schaefer, Presentations, Schirr, Social Slam, soslam
1 Comment
What is your Klout score today?
Even after carefully reading Mark Schaefer’s excellent book Return on Influence, I am still one of those unrepentant Klout-bashers that Mark has referred to in several of his recent posts. I believe that a Klout score has little value and … Continue reading
Posted in Uncategorized
Tagged Influence, Klout, Mark Schaefer, Return on Influence, ROI, SM, SMM
Leave a comment
Professor Klout
A class project in which the final grade earned is solely determined by a student’s Klout score! Klout becomes harmful to social media as participants game their scores under pressure from imbecile employers who screen with Klout… Continue reading
Posted in Social influence
Tagged FSU, Grading by Klout score, Klout, Kred, Mark Schaefer, PeerIndex, Todd Bacile
18 Comments
Klout, Kred, and PeerIndex are influencing social media!
I have been and continue to be a skeptic of influence measuring, as performed by Klout, PeerIndex, and Kred. I fear the tactics of SEO will come to social media. Continue reading
Posted in Uncategorized
Tagged Influence, Klout, Kred, Mark Schaefer, PeerIndex, Return on Influence, Social Media
8 Comments
Reflections on two years of tweeting
Benefits from two years on twitter! Continue reading
Posted in Social Media Marketing
Tagged Cheryl Burgess, Co-creation, Kent Huffman, Mark Schaefer, Twitter, Wayne Marr
3 Comments
ProfessorGary on Innovation and Marketing 