Tag Archives: Mark Schaefer

Do you check your Twitter DM’s regularly?

I have not be checking my direct messages on Twitter. DMs seem to be virtually all spam. Do you find that to be true also? Continue reading

Posted in Social Media, twitter | Tagged , , , , | 3 Comments

Getting your blog noticed: 8 suggestions

My social media students want to have their new blogs noticed. The starting point is of course good stuff that fits the target audience. But my other tips were: Polish your title – spend some time! (50% of total??), Post in our class FB group –12 quick views, and 6 other ideas! Continue reading

Posted in Blogging, Content, Social Media, social media marketing, Teaching SMM, twitter | Tagged , , , | 6 Comments

5 years of blogging and 4 years of tweets!

I have been blogging for 5 years and Tweeting for 4 ! My 21,272 tweets, assuming 23 words per tweets, would total 489,256 words: the equivalent of 5 books. This comparison to books raises the relevant question: is it worth it? Continue reading

Posted in Blogging, Klout, Social Media, social media marketing, Teaching SMM, twitter | Tagged , , , , , , , , , | 6 Comments

Teaching SMM – METRICS #4 Influence Scores

At the time of this writing, the growing influence of influence measures has generated considerable controversy. There are stories of otherwise qualified candidates allegedly turned down for jobs because their Klout™ or PeerIndex scores were less than 90th percentile level. Continue reading

Posted in Social influence, Social Media, social media marketing, Teaching SMM, Text | Tagged , , , , , , , , | 3 Comments

#soslam: Great Talks! Live Networking!

What is so special about Social Slam? The presentations are excellent and motivating. Attendees have the opportunity to speak with social media luminaries, online friends they have never met in person before, and other people just as enthusiastic as they are about social media. Continue reading

Posted in Blogging, Content, Klout, Social Media, social media marketing, twitter | Tagged , , , , , , , , , , , | 9 Comments

Smartphones make us rude…and stupid!

RUDE I have heard smartphones referred to as “rudephones.” They certainly have coarsened behavior in the non-virtual world. Who hasn’t been stuck in a line behind someone telling the cashier to “wait a moment?” while they finish messaging or talking? … Continue reading

Posted in Higher Education, internet, Mobile computing, Social Media, social media marketing, Teaching SMM | Tagged , , , , , , , , , , , , , , | 4 Comments

Teaching SMM – METRICS #3 Measuring Influence: Art or Science?

Multiple services are trying to measure the “influence” of social media participants. At the time of this writing six of the most prominent are Klout (http://www.klout.com), PeerIndex (http://www.peerindex.com), Kred (http://www.kred.com), TweetLevel, TweetGrader, and Twitalyzer. Continue reading

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