I have noticed a decline in #FF and #MarketerMonday activity among my online friends. Have the Friday and Monday call-outs become passe? Am I one of the last to figure it out? I started asking for the reasons for lower activity and received a variety of responses.
Some indicated that #FF and #MarketerMonday are simply flawed ideas. @MarkWSchaefer said that #FFs hurt the feelings of those not included; @MGranovsky said that it hurt the feelings of some that assumed reciprocity – if you just don’t participate no opinions are hurt. Several others mentioned that #FF and #MarketerMonday have become just a Spam-like strategy to add followers, as people you don’t know and aren’t even following you mention you hoping for a follow.
I surveyed friends that I regularly #FF and they indicated that the number of new follows have declined. @MGranovsky ran a mini-experiment that showed little impact from #FFs. A number of people that I have #FF-ed for years indicated that they used to see 3-4 new follows and now don’t feel that there is any impact.
I had an interesting three-way discussion with @FHuszar (who always has keen insights) and @sinanaral about when #FFs might work and how it might be tested. Some largely anecdotal propositions about #FF effectiveness follow.
Propositions about the effectiveness of #FF mentions.
#FFs are more effective:
- The more credibility (influence?) the recommend-er enjoys
- The first few times a user mentions a given tweeter.
- Among those included in a #FF grouping. [They show up in mentions and each has a halo effect from being included in the set with the others…]
#2 and #3 (hopefully not #1) would explain the waning effect of my mentions since I have tended to mention many of the same people in the same groupings?
Any more thoughts on this phenomenon???