I teach undergraduate and MBA courses in social media management. In the courses I stress experiential learning, especially projects such as a campaign for a personal passion, self-branding, or consulting with an organization. I tell my students that the only way to learn social media is hands-on.

I personally started blogging and then tweeting and benefited from mentoring with Mark Schaefer and Kent Huffman and learning together with Cheryl Burgess. However, on reflection I have also benefited from reading some wonderful books on social media.

Take a look at the books I list and most importantly let me know ones that you think I omitted!

THE THREE GREATEST BOOKS ABOUT THE SM Phenomenon

• The Cluetrain Manefesto
• Groundswell                                        @charleneli + @jbernoff
• The Tao of Twitter                             @markwschaefer

Three other Great Books about the phenomenon

• The New Rules of Marketing & PR  @dmscott
• Socialnomics                                        @equalman
• Likeable Social Media                        @davekerpen

Other really good books about SM and specialized topics in social media (alpha by author)

• Blogging                                                      @jeffbullas
• Socialized!                                                   @markfidelman
• Inbound Marketing                                   @bhalligan
• Content Rules                                            @cc_chapman
• 8 Mandates                                                @KentHuffman
• Winning the Zero Moment of Truth       @Jimlecinski and Google [Free!]
• The Third Screen                                      @chuckmartin
• Realtime Report’s Guide to Influence    @toniaries
• Return on Influence                                  @markwschaefer
• Maximizing LinkedIn                                @nealschaffer
• End of Business as we know it                 @briansolis
• Social Media Analytics                              @webmetricsguru  (Marshall Sponder)
• Crush It!                                                      @GaryVee (Vanyerchuk)
• Science of Social                                          @mich8elwu  (Michael Wu)

Once again, what did I miss??