Category Archives: Social Media Marketing

Will Klout kill twitter?

No metrics may be better than bad metrics: can influence measuring tools such as Klout, PeerIndex, and Twitter Grader degrade the twitter experience. Continue reading

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Innovation Week in Review: December 18, 2010

Innovation week in review: items this week include a chief listening officer, Groupon, Facebook and marketing, and the value of conflict in innovation. Continue reading

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Innovation: Week in Review Dec 11, 2010

Does twitter really make everything interactive? Continue reading

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Effectuation and Innovation I: avoid market research

Efffectuation is a prescription for innovating when the risk is unknown and unknowable. When outcomes and probabilities are unknowable an entrepreneur: enters a market based on his/her knowledge, experience and networks; keeps investments small to retain future options; and plans to shape the development of the nascent market with the help of customers and stakeholders. Continue reading

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Innovation Week in Review – Oct 23, 2010

Friday research issue: Real-time market data not market research! Most of my twitter community seemed to approve of these themes. A couple sharp readers noted The Gap as perhaps a counter-example I attended the annual PDMA conference last week and … Continue reading

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This week in Innovation – October 9, 2010

Weekly Innovation Review: a discussion of Social Media and Innovation; the value of creativity, collaborative consumption and more. Continue reading

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