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Category Archives: social media marketing
Wisdom from #LinkedIn #Live!
Major themes from the conference LinkedIn Live, a joint effort of LinkedIn and the Roanoke Blacksburg Technology Council, are summarized in a slide show posted by Davis Schneider of LinkedIn. Continue reading
Twelve New #Blogs!
Here are twelve new blogs from an MBA social media marketing class. The blogs are listed below by category. Check them all out! Continue reading
Posted in Blogging, Content, Higher Education, Social Media, social media marketing, Teaching SMM
Tagged 50 shades, building a new house, exercise in 10 minutes, experiential education, fixing up your home, Food porn, foodista, health, Jennie Finch, legalize weed, living within your means, losing weight, MBA class in social media marketing, new blogs, Radford University, saving money, social media class for MBA students, summer shreds, therapeutic horseback riding, Turkish cooking, using blogs in a university classroom, wines of southwest Virginia, women snowboarding, women's softball
3 Comments
Getting your blog noticed: 8 suggestions
My social media students want to have their new blogs noticed. The starting point is of course good stuff that fits the target audience. But my other tips were: Polish your title – spend some time! (50% of total??), Post in our class FB group –12 quick views, and 6 other ideas! Continue reading
Is Content Marketing the NEW New Thing?
There have been an array of new types of marketing: (1) eMarketing, (2) Digital Marketing, (3) Social Media Marketing or Facebook Marketing, and now… (4) Real-time Marketing, (5) Contextual Marketing, and (6) Content Marketing. How are the new flavors of marketing working? Continue reading
Posted in Blogging, Content, Digital Marketing, Social Media, social media marketing, twitter
Tagged Andreas Ramos, buzzwords, Content Marketing, Contextual marketing, eMarketing, Is Content Marketing the NEW New Thing?, Marjorie Clayman, Real-time Marketing, Social Media Marketing, The Big Book of Content Marketing
5 Comments
Buzzkill: Social Media Buzz is Worthless – or is it?
Coke has more Facebook fans than any other company. In a recent study quoted in Ad Age, Coke found that online buzz has no measurable impact on short-term sales. Does social media matter? Continue reading
5 years of blogging and 4 years of tweets!
I have been blogging for 5 years and Tweeting for 4 ! My 21,272 tweets, assuming 23 words per tweets, would total 489,256 words: the equivalent of 5 books. This comparison to books raises the relevant question: is it worth it? Continue reading
#Showrooming: Why Wal-Mart will lose to Amazon
Despite Walmart’s advantages, including convenient locations and logistics expertise, I suspect that their cost-cutting culture, – “everyday low prices” – may handicap them in competition with Amazon. This problem was illustrated when I went to Walmart recently to pick up an Internet delivery. Continue reading
Teaching SMM #5 – METRICS Monitoring and Listening
Former Google CEO Eric Schmidt was quoted in 2010: “There was five exabytes of information created between the dawn of civilization through 2003, but that much information is now created every two days, and the pace is increasing.” Key metrics of social media efforts should logically include what is being said about an organization in social media or other online conversations. Continue reading
Teaching SMM – METRICS #4 Influence Scores
At the time of this writing, the growing influence of influence measures has generated considerable controversy. There are stories of otherwise qualified candidates allegedly turned down for jobs because their Klout™ or PeerIndex scores were less than 90th percentile level. Continue reading
Posted in Social influence, Social Media, social media marketing, Teaching SMM, Text
Tagged Andrew Grill, Appinion, Ferenc Huszár, Justin Beiber, Klout, Kred, Mark Schaefer, Obama's Klout score, PeerIndex
3 Comments
#soslam: Great Talks! Live Networking!
What is so special about Social Slam? The presentations are excellent and motivating. Attendees have the opportunity to speak with social media luminaries, online friends they have never met in person before, and other people just as enthusiastic as they are about social media. Continue reading
Posted in Blogging, Content, Klout, Social Media, social media marketing, twitter
Tagged Build Your Personal Online Brand, Duct Tape Marketing, Jeff Bullas, Jeremy Floyd, John Jantsch, Knoxville, Mark Schaefer, Sean McGinnis, SEO, Social Slam 2012, Social Slam 2013, The New Realities of Search Engine Optimization
9 Comments
ProfessorGary on Innovation and Marketing 