Tag Archives: online buzz has no measurable impact on short-term sales

Buzzkill: Social Media Buzz is Worthless – or is it?

Coke has more Facebook fans than any other company. In a recent study quoted in Ad Age, Coke found that online buzz has no measurable impact on short-term sales. Does social media matter? Continue reading

Posted in Content, Digital Marketing, internet, Social Media, social media marketing | Tagged , , , , , , , , | 5 Comments