Category Archives: Experiment

Beta Culture at Nokia — now in BusinessWeek

Posted on May 3, 2008 by Gary R Schirr

Two weeks after this blog ran a piece (see April 17 below) on the Beta Culture at Nokia, BusinessWeek wrote an article on their efforts. Nokia has had incredible success with Beta Testing and pre-Beta Testing of products and ideas … Continue reading →

Posted in Co-creation or User collaboration, Customer Research Methods, experiential innovation, Experiment, Ideation, NSD Process | Tagged , , , , , | Leave a comment

“Many crummy trials BEAT deep thinking”

Posted on April 20, 2008 by Gary R Schirr

Just do it Last week I noted Clay Shirky’s comment that for internet innovation “the cost of trying is lower than the cost of analyzing.” I noted that this was an affirmation of the “Probe and Learn” process advocated by … Continue reading →

Posted in Co-creation or User collaboration, Customer Research Methods, experiential innovation, Experiment, NSD Process | Tagged , , , , , , , , , , | 4 Comments

Beta Culture

Posted on April 17, 2008 by Gary R Schirr

New Service Development and Agile Programming Several people have emailed me for a definition of Beta Culture as mentioned in the posting yesterday. [Please consider posting a comment: WordPress makes it easy and then everyone can see it.] Beta Culture … Continue reading →

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Try and Fail (and try again)

Posted on April 1, 2008 by Gary R Schirr

 The Cost of Trying is lower than the Cost of Analyzing! In a classic CMR article, Lynn and Morone urged high tech firms to “Probe and Learn”: get a workable product or service out there into the market and see what works. I … Continue reading →

Posted in Customer Research Methods, experiential innovation, Experiment, NSD Process | Tagged , , , , , | 1 Comment