Author Archives: Gary R Schirr

WhatsApp is the future; Facebook is history…

Posted on February 20, 2014 by Gary R Schirr

tl;dr Facebook was the huge winner of Web 2.0 but doesn’t really fit the mobile age. Despite the advantage of a huge user base, the primary functions of FB — photo and video sharing or text communicating — are better performed on smartphones by specialized apps developed for mobile. The purchases of Instagram and now WhatsApp is an acknowledgement that Facebook itself shares that vision! Continue reading →

Posted in entrepreneurship, Facebook, innovation, Mobile computing, Social Media, twitter | Tagged , , | 8 Comments

Personal Learning Networks… A #PLN keeps on giving!

Posted on February 13, 2014 by Gary R Schirr

A personal learning network is indispensable for a true life-long learner. No one person can keep up with the rush of information in her/his area of interest, but a good PLN can filter the information and keep one alert of important trends and developments. Continue reading →

Posted in Blogging, Higher Education, innovation, LinkedIn, Personal Learning Network, Social influence, Social Media, Teaching SMM, twitter | Tagged , , , , | 1 Comment

Reverse Mentoring in action… Or learning about social media from my daughter.

Posted on February 11, 2014 by Gary R Schirr

Reverse mentoring involves assigning newly-hired young employees to help educate experienced executives about technology or most often social media. Continue reading →

Posted in Digital Marketing, SEO, social media marketing | Tagged , , , , , , , , | 6 Comments

#Flip the flipping classroom!

Posted on February 6, 2014 by Gary R Schirr

“Flip” the classroom: Move lectures and readings to outside the classroom…. then close the laptops and do hands-on projects in class. Continue reading →

Posted in Higher Education, innovation, Social Media | Tagged , , , , , , , , | 5 Comments

The FOUR P’s of #Content Marketing

Posted on January 30, 2014 by Gary R Schirr

If you produce amazing content… They will come. Perhaps content marketing should be considered in a traditional marketing framework like the 4 P’s. What are YOUR thoughts about Content Marketing in a “post-Like” world afflicted with “Content Shock”??? Continue reading →

Posted in Blogging, Content, Digital Marketing, Facebook, SEO, Social Media, social media marketing | Tagged , , , , , , , | 5 Comments

Post-“Like” Social Media Marketing

Posted on January 28, 2014 by Gary R Schirr

The market has already shifted to “pay for play.” Content and engagement will continue to be important for social media marketing but promoted posts and ads will be essential for reach. What should a business do now? Continue reading →

Posted in Blogging, Content, Digital Marketing, Facebook, Social Media, social media marketing, Teaching SMM | Tagged , , , , , , , , | 1 Comment

Is there value in #Organic #SMM after Facebook closes the “Like Economy”?

Posted on January 22, 2014 by Gary R Schirr

Facebook shut down the “Like Economy” in December 2013. Organic SMM is giving way to “pay to play.” Continue reading →

Posted in Content, Digital Marketing, Facebook, SEO, Social Media, social media marketing, Teaching SMM | Tagged , , , , , , | 14 Comments

Job Search and Starting Out Tips!

Posted on November 1, 2013 by Gary R Schirr

I posted my terse notes about a good talk to college seniors by @LearnEarnRetire on Storify: [View the story “Job search and starting out tips” on Storify] Job search and starting out tips

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Social Media users praise brands in private and criticise in public

Posted on October 8, 2013 by Gary R Schirr

Originally posted on Ana Canhoto:
Jan Kietzmann and I have been investigating how social media users talk about their consumption experiences online, a phenomenon called “electronic Word of Mouth”, or eWoM. While there is considerable research regarding why and, to…

Posted in Facebook, Social Media, social media marketing, twitter | Tagged , | Leave a comment

##@!# Marketing: Too much #Hype?

Posted on October 1, 2013 by Gary R Schirr

I believe that social media does change everything…especially what marketing people do. But what actually IS the new paradigm of marketing? So many flavors of marketing are discussed in relation to the online world: content marketing, inbound marketing, real-time marketing, contextual marketing, etc. Continue reading →

Posted in Digital Marketing, Facebook, internet, Klout, SEO, Social influence, Social Media, social media marketing, twitter | Tagged , , , , , , , , , , , , , , , | 1 Comment