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Author Archives: Gary R Schirr
Lady Gaga and Justin Bieber: Google Trends tells a Story
If you look closely you will see that the Google search pattern for Justin is eerily similar to that of Lady Gaga, Go to Google Trends to check out what is trending. Find out what is hot and predict the future! Continue reading
Journalist – “a blogger wearing pants?” Contributed and branded #content.
Pressure from social media and internet offerings has forced existing news companies to explore hybrid content approaches that many journalists see as a threat to integrity. Two popular “blended” content approaches blur the lines between journalism vs. blogging and journalism vs. advertising:
(1) Contributed Content, and (2) Native Advertising or Branded Content. Continue reading
Posted in Blogging, Content, internet, Social Media, social media marketing
Tagged Badass women of Twitter, Branded content, Chief Product Officer, Content Marketing, Content Shock, Contributed content, Dvorkin, Forbes, journalism in crisis, Lewis Dvorkin, Native advertising, New York Times, newspapers in crisis, Nifty50, Post Like Economy, Rising Stars in Social Media, wall street journal
7 Comments
Why Teach Social Media Marketing: #Context and #Integration
If college students are so well versed on Social Media, why do I firmly believe that every marketing major, every business major and in fact every major would benefit from taking a course in social media marketing? Continue reading
Posted in Blogging, Content, Facebook, Higher Education, internet, Klout, LinkedIn, Mobile computing, Personal Learning Network, Social Media, social media marketing, Teaching SMM, twitter
Tagged every student should take a course in social media marketing, Instagram, Pinterest, social media interns, Tinder
1 Comment
Is anything out of bounds for social media?
Polymer Solutions Incorporated was the Hootsuite highlighted B2B small business for social media marketing last week.
Caitlyn Scaggs, marketing director of PSI, argues that ALL marketing benefits from going social! Continue reading
What is hot – Learning from my Students: Teaching SMM
“… If you want to master something, teach it.” – Yogi Bhajan
Some insights on social media platforms from my students in 2013/14 SMM classes:
– Instagram is THE ONE; Vine is only for professionals.
– Facebook is where new mothers and grandparents exchange baby pictures… And freshman post embarrassing pics that they must erase before graduation. (More) Continue reading
Posted in Blogging, Facebook, Higher Education, LinkedIn, Personal Learning Network, Social Media, Teaching SMM, twitter
Tagged eHarmony, Instagram, learning social media from young people, OKCupid, reverse mentoring, Secret, Snapchat, students use of social media, Teaching social media marketing, Tinder, Vine, WhatsApp, Whisper, Yik Yak
3 Comments
Do Clothes Make the Man… Or hide him?
It seems to be that among professional people, the standard formality and costliness of dress is negatively correlated to the ethical practices and societal benefits of the profession. Continue reading
Posted in entrepreneurship
1 Comment
Reverse Mentoring Update
– Teach your parents well. – CSNY Recently I wrote about the practice of reverse mentoring and how I had personally benefited from watching my daughter on social media… In the last few weeks, Kiki has: Launched a Kickstarter campaign for a … Continue reading
It is hard to do the #Flip! How much have you flipped??
I have been inspired to flip my classes, to move lectures and readings to outside the classroom…. and close the laptops and do hands-on projects in class. Even though I have been working to flip my classes for 3-4 years, I would estimate that they are only about 40-50% flipped!!! How much have you flipped?? Continue reading
Posted in Higher Education, pedagogy
3 Comments
Disruption to #Facebook?
In a post on my other blog this week I made the argument that the acquisition of WhatsApp… and the earlier purchase of Instagram by Facebook is an acknowledgement that the FB is really the champion of Web 2.0. And … Continue reading
Posted in Uncategorized
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ProfessorGary on Innovation and Marketing 