Tag Archives: focus groups

Online Communities — Replacements for Focus Groups

Posted on December 16, 2008 by Gary R Schirr

A recurring theme of postings on customer involvement methods is that traditional market research methods such as focus groups and brainstorming  kill ideas and creativity; there is a need for better ideation techniques that truly engage users. J. Scott Armstrong … Continue reading →

Posted in Co-creation or User collaboration, Customer Research Methods, Ideation | Tagged , , , , , , , , | 1 Comment

Why do you use focus groups?

Posted on June 18, 2008 by Gary R Schirr

As has been noted in several postings on this blog, there is overwhelming evidence that focus groups and brainstorming actually: Reduce the number of ideas generated, and Eliminate the “outliers” — the most creative ideas compared to 1:1 techniques that … Continue reading →

Posted in Customer Research Methods, Ideation | Tagged , , , , , , , , | 3 Comments

Focus Groups, Brainstorming, and Freddy

Posted on June 3, 2008 by Gary R Schirr

Why won’t they die? A reader made this comment on an earlier post about group-think efforts: At a conference I recently attended, we had several brainstorming sessions devoted to finding ways to improve the grant we were all on. An … Continue reading →

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Expert moderators and Focus Groups

Posted on May 13, 2008 by Gary R Schirr

It is not square! Several readers have pointed out that I seem negative on Focus groups. They are correct and there are two primary reasons: In a former role we were innovating with the help of customer input. We hired … Continue reading →

Posted in Customer Research Methods, Ideation, Uncategorized | Tagged , , , | 1 Comment

“Keep the Customer at the center”

Posted on May 8, 2008 by Gary R Schirr

Customer immersion at P&G: “Living it” and “Working it” “We have figured out how to keep the consumer at the center of all our decisions,” Lafley writes. “As a result we don’t go far wrong.” Before, P&G would rely heavily … Continue reading →

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