Category Archives: Higher Education

New Student #Blogs – Check them out!

Posted on January 3, 2017 by Gary R Schirr

The students in my Wintermester Social Media Marketing class are on a blog sprint. They are supposed to produce 8 posts and build some sort of audience in only 3.5 weeks for a blog about their passion! Why not check … Continue reading →

Posted in Blogging, Higher Education, pedagogy, social media marketing | Tagged , , | 2 Comments

#Blog problems: Blogger’s Block? #Audience not growing?

Posted on June 5, 2015 by Gary R Schirr

A 17-minute SMM lecture on what to do if you encounter the two most common problems after launching a new blog: Blogger’s Block – I used up all the great article ideas! Where’s the audience? My goal is to motivate … Continue reading →

Posted in Blogging, Digital Marketing, Higher Education, social media marketing | Tagged , , , , , | 3 Comments

Update: Favorite Social Sites of College Seniors

Posted on January 30, 2015 by Gary R Schirr

The initial survey of my 60 social media marketing students last August (see previous post!) generated some interest, so I thought I would update it for Spring Semester 2015. Weighted Scores – Favorite and Most Used Social Sites

Posted in Facebook, Higher Education, LinkedIn, Social Media, social media marketing, Teaching SMM, twitter | Tagged | 1 Comment

Essential Social Platforms for College Seniors

Posted on August 26, 2014 by Gary R Schirr

Yesterday I surveyed the sixty students, generally seniors majoring in marketing or communications, about which social media sites were important to them. I asked two questions:

What are your three most used social media platforms in order, and
What ONE social media platform is most important – the one you would keep if you had to have only one? Continue reading →

Posted in Blogging, Content, Facebook, Higher Education, LinkedIn, Social Media, social media marketing, Teaching SMM, twitter | Tagged , , | 1 Comment

The 10 Principles of Social Media Marketing

Posted on June 17, 2014 by Gary R Schirr

This is the last week of my summer social media marketing class. Seven MBA students, most of whom are working during the day, have gathered together twice a week from 6 to 10 pm to discuss SMM for organizations. Last session I … Continue reading →

Posted in Blogging, Content, Facebook, Higher Education, Social Media, social media marketing, Teaching SMM | 3 Comments

Why Teach Social Media Marketing: #Context and #Integration

Posted on May 27, 2014 by Gary R Schirr

If college students are so well versed on Social Media, why do I firmly believe that every marketing major, every business major and in fact every major would benefit from taking a course in social media marketing? Continue reading →

Posted in Blogging, Content, Facebook, Higher Education, internet, Klout, LinkedIn, Mobile computing, Personal Learning Network, Social Media, social media marketing, Teaching SMM, twitter | Tagged , , , , | 1 Comment

What is hot – Learning from my Students: Teaching SMM

Posted on May 20, 2014 by Gary R Schirr

“… If you want to master something, teach it.” – Yogi Bhajan

Some insights on social media platforms from my students in 2013/14 SMM classes:
– Instagram is THE ONE; Vine is only for professionals.
– Facebook is where new mothers and grandparents exchange baby pictures… And freshman post embarrassing pics that they must erase before graduation. (More) Continue reading →

Posted in Blogging, Facebook, Higher Education, LinkedIn, Personal Learning Network, Social Media, Teaching SMM, twitter | Tagged , , , , , , , , , , , , , | 3 Comments

It is hard to do the #Flip! How much have you flipped??

Posted on March 6, 2014 by Gary R Schirr

I have been inspired to flip my classes, to move lectures and readings to outside the classroom…. and close the laptops and do hands-on projects in class. Even though I have been working to flip my classes for 3-4 years, I would estimate that they are only about 40-50% flipped!!! How much have you flipped?? Continue reading →

Posted in Higher Education, pedagogy | 3 Comments

Personal Learning Networks… A #PLN keeps on giving!

Posted on February 13, 2014 by Gary R Schirr

A personal learning network is indispensable for a true life-long learner. No one person can keep up with the rush of information in her/his area of interest, but a good PLN can filter the information and keep one alert of important trends and developments. Continue reading →

Posted in Blogging, Higher Education, innovation, LinkedIn, Personal Learning Network, Social influence, Social Media, Teaching SMM, twitter | Tagged , , , , | 1 Comment

#Flip the flipping classroom!

Posted on February 6, 2014 by Gary R Schirr

“Flip” the classroom: Move lectures and readings to outside the classroom…. then close the laptops and do hands-on projects in class. Continue reading →

Posted in Higher Education, innovation, Social Media | Tagged , , , , , , , , | 5 Comments