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Tag Archives: Mark Schaefer
5 years of blogging and 4 years of tweets!
I have been blogging for 5 years and Tweeting for 4 ! My 21,272 tweets, assuming 23 words per tweets, would total 489,256 words: the equivalent of 5 books. This comparison to books raises the relevant question: is it worth it? Continue reading
Teaching SMM – METRICS #4 Influence Scores
At the time of this writing, the growing influence of influence measures has generated considerable controversy. There are stories of otherwise qualified candidates allegedly turned down for jobs because their Klout™ or PeerIndex scores were less than 90th percentile level. Continue reading
Posted in Social influence, Social Media, social media marketing, Teaching SMM, Text
Tagged Andrew Grill, Appinion, Ferenc Huszár, Justin Beiber, Klout, Kred, Mark Schaefer, Obama's Klout score, PeerIndex
3 Comments
#soslam: Great Talks! Live Networking!
What is so special about Social Slam? The presentations are excellent and motivating. Attendees have the opportunity to speak with social media luminaries, online friends they have never met in person before, and other people just as enthusiastic as they are about social media. Continue reading
Posted in Blogging, Content, Klout, Social Media, social media marketing, twitter
Tagged Build Your Personal Online Brand, Duct Tape Marketing, Jeff Bullas, Jeremy Floyd, John Jantsch, Knoxville, Mark Schaefer, Sean McGinnis, SEO, Social Slam 2012, Social Slam 2013, The New Realities of Search Engine Optimization
9 Comments
Smartphones make us rude…and stupid!
RUDE I have heard smartphones referred to as “rudephones.” They certainly have coarsened behavior in the non-virtual world. Who hasn’t been stuck in a line behind someone telling the cashier to “wait a moment?” while they finish messaging or talking? … Continue reading
Posted in Higher Education, internet, Mobile computing, Social Media, social media marketing, Teaching SMM
Tagged acquiring a learning disability, attention, cyberg, google, google makes you stupid, Mark Schaefer, multitasking, multitasking is halfassery, Rudephones, smartphones, smartphones make us rude, smartphones make us stupid, Smartphones make you rude, Smartphones make you stupid, Stupidphones
4 Comments
Teaching SMM – METRICS #3 Measuring Influence: Art or Science?
Multiple services are trying to measure the “influence” of social media participants. At the time of this writing six of the most prominent are Klout (http://www.klout.com), PeerIndex (http://www.peerindex.com), Kred (http://www.kred.com), TweetLevel, TweetGrader, and Twitalyzer. Continue reading
Teaching SMM: METRICS #1 Importance of Measurement
If social media (“SM”) is to be a vital part of an organization’s marketing, public relations, customer service, and/or communications activities, the impact and contribution of social media must be measured: what is measured is treasured. Continue reading
Posted in Social influence, social media marketing, Teaching SMM, Text
Tagged and Influence Marketing, Klout, Mark Schaefer, PeerIndex, Return on Influence: The Revolutionary Power of Klout, Social Media ROI:Managing and Measuring Social Media Efforts Oliver Blanchard, Social Scoring, The ROI of social media is your business will still exist in five years., What is Measured is Treasured, What is the ROI of your grandmother?
2 Comments
We ARE all cyborgs now!
Memory augmentation, creative support, data collection: in these and other ways computer power with us 24/7 is aiding us, but also changing us. Computer power in our pockets enhances us. We are all cyborgs now. Continue reading
Is Jeff Bullas really a BOT? Are you?
I argue that we are all cybergs – part human and part auto – at least most of us who are active on social media. But we must continue to consider what authenticity means, to retain our social media soul. Continue reading
Posted in Blogging, Content, Social Media, twitter
Tagged Are you a BOT?, automated social media, BOT, cyberg, Jeff Bullas, Mark Schaefer, twitter tools, we are all cybergs
3 Comments
Does Facebook CAUSE narcissism?
… or are narcissists just drawn to social media? I started asking this question on Twitter a couple weeks ago, in order to gather some ideas and thoughts from my online friends for this post. Most of the comments suggested … Continue reading
Posted in Social Media, twitter
Tagged envy, Facebook, Facebook makes you vain, Mark Schaefer, narcissism, narcissist, Social Media, Twitter
3 Comments
Is #FF Follow Friday SO 2009?
I have noticed a decline in #FF and #MarketerMonday activity among my online friends. Have the Friday and Monday call-outs become passe? Am I one of the last to figure it out? Continue reading
Posted in Social influence, Social Media, twitter
Tagged FF, Follow Friday, Huszar, Mark Schaefer, MarketerMonday
6 Comments
ProfessorGary on Innovation and Marketing 