Category Archives: internet

Reverse Mentoring in action… Or learning about social media from my daughter.

Posted on February 11, 2014 by Gary R Schirr

Reverse mentoring involves assigning newly-hired young employees to help educate experienced executives about technology or most often social media. Continue reading →

Posted in Digital Marketing, SEO, social media marketing | Tagged , , , , , , , , | 6 Comments

The FOUR P’s of #Content Marketing

Posted on January 30, 2014 by Gary R Schirr

If you produce amazing content… They will come. Perhaps content marketing should be considered in a traditional marketing framework like the 4 P’s. What are YOUR thoughts about Content Marketing in a “post-Like” world afflicted with “Content Shock”??? Continue reading →

Posted in Blogging, Content, Digital Marketing, Facebook, SEO, Social Media, social media marketing | Tagged , , , , , , , | 5 Comments

Post-“Like” Social Media Marketing

Posted on January 28, 2014 by Gary R Schirr

The market has already shifted to “pay for play.” Content and engagement will continue to be important for social media marketing but promoted posts and ads will be essential for reach. What should a business do now? Continue reading →

Posted in Blogging, Content, Digital Marketing, Facebook, Social Media, social media marketing, Teaching SMM | Tagged , , , , , , , , | 1 Comment

Is there value in #Organic #SMM after Facebook closes the “Like Economy”?

Posted on January 22, 2014 by Gary R Schirr

Facebook shut down the “Like Economy” in December 2013. Organic SMM is giving way to “pay to play.” Continue reading →

Posted in Content, Digital Marketing, Facebook, SEO, Social Media, social media marketing, Teaching SMM | Tagged , , , , , , | 14 Comments

##@!# Marketing: Too much #Hype?

Posted on October 1, 2013 by Gary R Schirr

I believe that social media does change everything…especially what marketing people do. But what actually IS the new paradigm of marketing? So many flavors of marketing are discussed in relation to the online world: content marketing, inbound marketing, real-time marketing, contextual marketing, etc. Continue reading →

Posted in Digital Marketing, Facebook, internet, Klout, SEO, Social influence, Social Media, social media marketing, twitter | Tagged , , , , , , , , , , , , , , , | 1 Comment

Is Content Marketing the NEW New Thing?

Posted on July 9, 2013 by Gary R Schirr

There have been an array of new types of marketing: (1) eMarketing, (2) Digital Marketing, (3) Social Media Marketing or Facebook Marketing, and now… (4) Real-time Marketing, (5) Contextual Marketing, and (6) Content Marketing. How are the new flavors of marketing working? Continue reading →

Posted in Blogging, Content, Digital Marketing, Social Media, social media marketing, twitter | Tagged , , , , , , , , , | 5 Comments

Buzzkill: Social Media Buzz is Worthless – or is it?

Posted on June 25, 2013 by Gary R Schirr

Coke has more Facebook fans than any other company. In a recent study quoted in Ad Age, Coke found that online buzz has no measurable impact on short-term sales. Does social media matter? Continue reading →

Posted in Content, Digital Marketing, internet, Social Media, social media marketing | Tagged , , , , , , , , | 5 Comments

#Showrooming: Why Wal-Mart will lose to Amazon

Posted on May 21, 2013 by Gary R Schirr

Despite Walmart’s advantages, including convenient locations and logistics expertise, I suspect that their cost-cutting culture, – “everyday low prices” – may handicap them in competition with Amazon. This problem was illustrated when I went to Walmart recently to pick up an Internet delivery. Continue reading →

Posted in Digital Marketing, internet, social media marketing | Tagged , , , , , | 2 Comments

Web Credulity

Posted on April 24, 2013 by Gary R Schirr

Do you believe everything you read on the Web or see posted, tweeted or pinned on Facebook, Twitter and Pinterest? Yesterday on my Facebook feed there was a serious discussion of an article from the Daily Currant claiming that Sarah … Continue reading →

Posted in Content, internet, Social influence, Social Media | Tagged , , , , , , , | 4 Comments

Smartphones make us rude…and stupid!

Posted on April 4, 2013 by Gary R Schirr

RUDE I have heard smartphones referred to as “rudephones.” They certainly have coarsened behavior in the non-virtual world. Who hasn’t been stuck in a line behind someone telling the cashier to “wait a moment?” while they finish messaging or talking? … Continue reading →

Posted in Higher Education, internet, Mobile computing, Social Media, social media marketing, Teaching SMM | Tagged , , , , , , , , , , , , , , | 4 Comments