-
Join 414 other subscribers
Subscribe by RSS Feed
Search Blog
Article Index
Twitter Updates
Tweets by ProfessorGaryArchives
- December 2021
- March 2021
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2019
- January 2019
- March 2018
- September 2017
- June 2017
- February 2017
- January 2017
- December 2016
- August 2016
- July 2016
- June 2016
- April 2016
- March 2016
- February 2016
- January 2016
- August 2015
- June 2015
- February 2015
- January 2015
- August 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- October 2012
- September 2012
- August 2012
- July 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- October 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- June 2010
- April 2010
- January 2010
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
Author Archives: Gary R Schirr
How to profit from REALLY poor #service!
Last Friday my wife and I drove 2.5 hours to Charleston, WV, in order to purchase a 5-year pre-check pass from the TSA for $85 each. Most sites have a waiting time of a month for an appointment to buy the pre-check.
I was wondering if other notorious bad service providers have similar profit opportunities.. Continue reading
Posted in Service Design
Tagged really poor service, Service, TSA, TSA Pre-check, TSA Strip Tease
Leave a comment
Should you involve customers? How radical and hedonic are you trying to be?
When does a firm benefit from customer co-creation? The leading journal of product innovation, JPIM, has a cool YouTube channel to view short summaries of selected articles on innovation. I strongly recommend checking it every couple months for new posted … Continue reading
The Essence of Service – In a Cartoon
In the middle of final editing for recently published Service Innovation we decided that we needed an illustration in Chapter 1, for our discussion of what service is. I sent a Facebook message to my talented daughter, Kiki Schirr, and asked her if she could send an illustration within 90 minutes. Continue reading
All Products are #Service – Watch out Small Business?
A central theme in the new book Service Innovation is that “All Products are Service” and that all businesses accordingly should focus on the value-creation and experience of users. A recent blog post notes the phenomena “Everything as a Service” arguing that servicization bodes ill for small business. Continue reading
Are you a social salesperson? Really?
Are you a social salesperson? LinkedIn claims that “Our research shows those with an SSI (social selling index) over 70 see two times the new clients approached, meetings secured, and opportunities gained than those who lag behind.” Continue reading
Posted in Digital Marketing, Klout, LinkedIn, Selling, social media marketing
Tagged LinkedIn, Social Selling, Social selling index, SSI
2 Comments
Effective Titles: Once more with feeling!
Titles drive the engagement of a blog post. Established bloggers such as Jeff Bullas suggest that you spend just as much time on producing the title as you do writing your post. Continue reading
Ideation is for INDIVIDUALS, not groups!
Group brainstorming is not a good way to generate innovation ideas. In the Preface to Sprint, Jake Knapp discusses his missteps using group brainstorming at Google.
He notes that the brainstorming sessions were “a lot of fun,” , but… did not generate successful ideas. The best ideas were generated by individuals “sitting at their desks, or waiting at a coffee shop, or taking a shower.”
This matches what I found in a study of 50 years of research on group user research. Continue reading
How to Rant on Twitter!
These Tweets, directed to NFL commissioner Roger Goodell, are from Malcolm @Gladwell – who has previously described the NFL as an “abomination,” due to CTE and physical maiming of its players… I first saw these collected Tweets in a USA Today … Continue reading
Posted in Social Media, social media marketing, twitter
Tagged CTE, Football, Greedy Owners, Malcolm Gladwell, NFL, Nick Saban, Roger Goodell
Leave a comment
Content Shock Illustrated
Mark Schaefer wrote an insightful post about Content Shock two years ago, explaining that a glut of content from hundreds of millions of blogs and websites was testing everyone’s capacity for attention. Therefore content marketing might be an unsustainable strategy … Continue reading
Posted in Blogging, Content, Digital Marketing, Facebook, LinkedIn, Social Media, social media marketing
7 Comments
#Cluetrain Derailed!
The Cluetrain is derailed.
Last Spring Adage pronounced that “There is no more social media marketing: just advertising… The idealistic end to business as usual, as “The Cluetrain Manifesto” envisioned, never happened… After a promising start — a glimmer of hope — we’re back to business as usual.”
My first social media marketing class was Spring 2012. I proclaimed that “marketers must drop the megaphone – broadcasting or shouting at customers and prospects is dead! We must engage and have a CONVERSATION.” Our group projects were to work with organizations to show them how to have that conversation….
Tomorrow I will face two new sections of my SMM class.
I require them to be Google AdWord certified. Continue reading
ProfessorGary on Innovation and Marketing 