Last Friday my wife and I drove 2.5 hours to Charleston, WV, in order to purchase a 5-year pre-check pass from the TSA for $85 each. Most sites have a waiting time of a month for an appointment to buy the pre-check. There are three clear benefits from the pass:
- Skip the “TSA Strip Tease.” You know the dance: remove your shoes, jacket, sweater, belt, wallet, phone, change, etc. Hold up your arms and see if your trousers stay in place. (All without accompanying music!)
- Leave your computers, electrical gear, and shampoo in your carry-on case.
- Clear security faster.
The TSA collects $17 per year from each participant PLUS costs go down since not everyone goes through the same torture process. A true Win-win for the TSA!
I was wondering if other notorious bad service providers have similar profit opportunities…
How much would you pay annually to:
- Verizon DSL to have your calls answered by someone fluent in English?
- Xfinity or Comcast to have your calls taken initially by a “manager,” instead of someone at the end of an hour empowered only to ultimately say “I am sorry” or “would you like to talk to a manager?”
- Tech support to skip the initial party who knows only to suggest turning your computer off-and-on and then to transfer your call to someone useful?
Other suggestions for candidates or ways to profit from poor service???
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Service Innovation was published in May by Business Expert Press
ProfessorGary on Innovation and Marketing 