Author Archives: Gary R Schirr

Do you check your Twitter DM’s regularly?

Posted on July 25, 2013 by Gary R Schirr

I have not be checking my direct messages on Twitter. DMs seem to be virtually all spam. Do you find that to be true also? Continue reading →

Posted in Social Media, twitter | Tagged , , , , | 3 Comments

Getting your blog noticed: 8 suggestions

Posted on July 10, 2013 by Gary R Schirr

My social media students want to have their new blogs noticed. The starting point is of course good stuff that fits the target audience. But my other tips were: Polish your title – spend some time! (50% of total??), Post in our class FB group –12 quick views, and 6 other ideas! Continue reading →

Posted in Blogging, Content, Social Media, social media marketing, Teaching SMM, twitter | Tagged , , , | 6 Comments

Is Content Marketing the NEW New Thing?

Posted on July 9, 2013 by Gary R Schirr

There have been an array of new types of marketing: (1) eMarketing, (2) Digital Marketing, (3) Social Media Marketing or Facebook Marketing, and now… (4) Real-time Marketing, (5) Contextual Marketing, and (6) Content Marketing. How are the new flavors of marketing working? Continue reading →

Posted in Blogging, Content, Digital Marketing, Social Media, social media marketing, twitter | Tagged , , , , , , , , , | 5 Comments

Buzzkill: Social Media Buzz is Worthless – or is it?

Posted on June 25, 2013 by Gary R Schirr

Coke has more Facebook fans than any other company. In a recent study quoted in Ad Age, Coke found that online buzz has no measurable impact on short-term sales. Does social media matter? Continue reading →

Posted in Content, Digital Marketing, internet, Social Media, social media marketing | Tagged , , , , , , , , | 5 Comments

Change in Blog Hosting

Posted on June 18, 2013 by Gary R Schirr

I am changing my blog hosting which may result in a temporary interruption. Don’t worry I should be back!!! (Motivated in part by my look back on 5 years of blogging – See NEXT)

Posted in Uncategorized | Leave a comment

5 years of blogging and 4 years of tweets!

Posted on June 18, 2013 by Gary R Schirr

I have been blogging for 5 years and Tweeting for 4 ! My 21,272 tweets, assuming 23 words per tweets, would total 489,256 words: the equivalent of 5 books. This comparison to books raises the relevant question: is it worth it? Continue reading →

Posted in Blogging, Klout, Social Media, social media marketing, Teaching SMM, twitter | Tagged , , , , , , , , , | 6 Comments

#Showrooming: Why Wal-Mart will lose to Amazon

Posted on May 21, 2013 by Gary R Schirr

Despite Walmart’s advantages, including convenient locations and logistics expertise, I suspect that their cost-cutting culture, – “everyday low prices” – may handicap them in competition with Amazon. This problem was illustrated when I went to Walmart recently to pick up an Internet delivery. Continue reading →

Posted in Digital Marketing, internet, social media marketing | Tagged , , , , , | 2 Comments

Graduation 2013

Posted on May 12, 2013 by Gary R Schirr

Happy Day – Seeing my students graduate and getting my tenure and promotion letters!!!

Posted in Uncategorized | 1 Comment

Theory of Innovation

Posted on May 3, 2013 by Gary R Schirr

Do you have thoughts about a theory of innovation? If so, please go to my other blog and share your ideas!!! Thoughts on a theory of innovation? 

Posted in Uncategorized | Leave a comment