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Category Archives: social media marketing
Smartphones make us rude…and stupid!
RUDE I have heard smartphones referred to as “rudephones.” They certainly have coarsened behavior in the non-virtual world. Who hasn’t been stuck in a line behind someone telling the cashier to “wait a moment?” while they finish messaging or talking? … Continue reading
Posted in Higher Education, internet, Mobile computing, Social Media, social media marketing, Teaching SMM
Tagged acquiring a learning disability, attention, cyberg, google, google makes you stupid, Mark Schaefer, multitasking, multitasking is halfassery, Rudephones, smartphones, smartphones make us rude, smartphones make us stupid, Smartphones make you rude, Smartphones make you stupid, Stupidphones
4 Comments
Teaching SMM – METRICS #3 Measuring Influence: Art or Science?
Multiple services are trying to measure the “influence” of social media participants. At the time of this writing six of the most prominent are Klout (http://www.klout.com), PeerIndex (http://www.peerindex.com), Kred (http://www.kred.com), TweetLevel, TweetGrader, and Twitalyzer. Continue reading
SMM Case Exercise: Public Shaming & Hostile Environment
The world of high-tech start-ups is often referred to as a “boy’s club” where women have difficulty being taken seriously and treated fairly. These series of questions concern a sexual joke at a high-tech conference resulted in public shaming, a DDOS (distributed denial-of-service) attack, and a couple firings. Continue reading
Teaching SMM – METRICS #2 Activity Measures
A starting point to the measures and metrics for social media is an overview of an organization’s activities on social media. It is easy to track activity and it is becoming easier as the social media sites improve their tracking summaries. Continue reading
Teaching SMM: METRICS #1 Importance of Measurement
If social media (“SM”) is to be a vital part of an organization’s marketing, public relations, customer service, and/or communications activities, the impact and contribution of social media must be measured: what is measured is treasured. Continue reading
Posted in Social influence, social media marketing, Teaching SMM, Text
Tagged and Influence Marketing, Klout, Mark Schaefer, PeerIndex, Return on Influence: The Revolutionary Power of Klout, Social Media ROI:Managing and Measuring Social Media Efforts Oliver Blanchard, Social Scoring, The ROI of social media is your business will still exist in five years., What is Measured is Treasured, What is the ROI of your grandmother?
2 Comments
Social Media Marketing at Radford
The social media class played a major role in a new recruiting video for RU!
Posted in Higher Education, social media marketing
1 Comment
Blogs that a Student of SMM should Follow…
I suggest that my new social media marketing class start following some blogs immediately. Below is my current list – any suggestions for improvement? Continue reading
A Bloggers 2013 resolution – check out Reddit and Triberr
My blogging resolutions for 2013 are: (1) Figure out Reddit and how active I want to be, (2) Figure out Triberr and whether I should participate, (3) Post every Tuesday (minimum) on this blog, and (4) Figure out what to do with my other blog, servicecocreation.com. Why is Reddit first? Continue reading
Posted in Blogging, Klout, Social influence, Social Media, social media marketing
Tagged Blog, blogging, Cheryl Burgess, Reddit, resolutions, Schaefer, Triberr
8 Comments
A presentation lasts FOREVER!
Today when you step up to the podium at a conference you must realize that your talk may well last FOREVER! Will it affect your presentations? Continue reading
Posted in Higher Education, social media marketing
Tagged Mark Schaefer, Presentations, Schirr, Social Slam, soslam
1 Comment
Can Twitter Enforce New Year Resolutions?
Can twitter help enforce New Year resolutions? In Quitters Inc. if you backslide the organization kidnaps a loved one and tortures them with escalating electric shocks or worse. I plan to use the same simple concept adapted to social media to reinforce my resolutions. Continue reading
Posted in innovation, social media marketing
Tagged broken resolutions, lose weight, Mafia, New years resolutions, Social Media, Stephen King, write
13 Comments
ProfessorGary on Innovation and Marketing 