Category Archives: social media marketing

Why Teach Social Media Marketing: #Context and #Integration

Posted on May 27, 2014 by Gary R Schirr

If college students are so well versed on Social Media, why do I firmly believe that every marketing major, every business major and in fact every major would benefit from taking a course in social media marketing? Continue reading →

Posted in Blogging, Content, Facebook, Higher Education, internet, Klout, LinkedIn, Mobile computing, Personal Learning Network, Social Media, social media marketing, Teaching SMM, twitter | Tagged , , , , | 1 Comment

Is anything out of bounds for social media?

Posted on May 22, 2014 by Gary R Schirr

Polymer Solutions Incorporated was the Hootsuite highlighted B2B small business for social media marketing last week.

Caitlyn Scaggs, marketing director of PSI, argues that ALL marketing benefits from going social! Continue reading →

Posted in Digital Marketing, internet, SEO, Social Media, social media marketing | Tagged , , , , , | 7 Comments

Reverse Mentoring Update

Posted on March 14, 2014 by Gary R Schirr

– Teach your parents well. – CSNY Recently I wrote about the practice of reverse mentoring and how I had personally benefited from watching my daughter on social media… In the last few weeks, Kiki has: Launched a Kickstarter campaign for a … Continue reading →

Posted in Social Media, social media marketing | Tagged , | 1 Comment

Reverse Mentoring in action… Or learning about social media from my daughter.

Posted on February 11, 2014 by Gary R Schirr

Reverse mentoring involves assigning newly-hired young employees to help educate experienced executives about technology or most often social media. Continue reading →

Posted in Digital Marketing, SEO, social media marketing | Tagged , , , , , , , , | 6 Comments

The FOUR P’s of #Content Marketing

Posted on January 30, 2014 by Gary R Schirr

If you produce amazing content… They will come. Perhaps content marketing should be considered in a traditional marketing framework like the 4 P’s. What are YOUR thoughts about Content Marketing in a “post-Like” world afflicted with “Content Shock”??? Continue reading →

Posted in Blogging, Content, Digital Marketing, Facebook, SEO, Social Media, social media marketing | Tagged , , , , , , , | 5 Comments

Post-“Like” Social Media Marketing

Posted on January 28, 2014 by Gary R Schirr

The market has already shifted to “pay for play.” Content and engagement will continue to be important for social media marketing but promoted posts and ads will be essential for reach. What should a business do now? Continue reading →

Posted in Blogging, Content, Digital Marketing, Facebook, Social Media, social media marketing, Teaching SMM | Tagged , , , , , , , , | 1 Comment

Is there value in #Organic #SMM after Facebook closes the “Like Economy”?

Posted on January 22, 2014 by Gary R Schirr

Facebook shut down the “Like Economy” in December 2013. Organic SMM is giving way to “pay to play.” Continue reading →

Posted in Content, Digital Marketing, Facebook, SEO, Social Media, social media marketing, Teaching SMM | Tagged , , , , , , | 14 Comments

Social Media users praise brands in private and criticise in public

Posted on October 8, 2013 by Gary R Schirr

Originally posted on Ana Canhoto:
Jan Kietzmann and I have been investigating how social media users talk about their consumption experiences online, a phenomenon called “electronic Word of Mouth”, or eWoM. While there is considerable research regarding why and, to…

Posted in Facebook, Social Media, social media marketing, twitter | Tagged , | Leave a comment

##@!# Marketing: Too much #Hype?

Posted on October 1, 2013 by Gary R Schirr

I believe that social media does change everything…especially what marketing people do. But what actually IS the new paradigm of marketing? So many flavors of marketing are discussed in relation to the online world: content marketing, inbound marketing, real-time marketing, contextual marketing, etc. Continue reading →

Posted in Digital Marketing, Facebook, internet, Klout, SEO, Social influence, Social Media, social media marketing, twitter | Tagged , , , , , , , , , , , , , , , | 1 Comment

Social Media #Complaints! Put it to them??

Posted on September 24, 2013 by Gary R Schirr

A recent article suggested that social media would help kill bad customer service. How do you decide whether to publicly complain on social media??? Continue reading →

Posted in Blogging, Content, Facebook, Klout, LinkedIn, Social Media, social media marketing, twitter | Tagged , , , , , | 6 Comments