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Category Archives: Social Media
#soslam: Great Talks! Live Networking!
What is so special about Social Slam? The presentations are excellent and motivating. Attendees have the opportunity to speak with social media luminaries, online friends they have never met in person before, and other people just as enthusiastic as they are about social media. Continue reading
Posted in Blogging, Content, Klout, Social Media, social media marketing, twitter
Tagged Build Your Personal Online Brand, Duct Tape Marketing, Jeff Bullas, Jeremy Floyd, John Jantsch, Knoxville, Mark Schaefer, Sean McGinnis, SEO, Social Slam 2012, Social Slam 2013, The New Realities of Search Engine Optimization
9 Comments
Smartphones make us rude…and stupid!
RUDE I have heard smartphones referred to as “rudephones.” They certainly have coarsened behavior in the non-virtual world. Who hasn’t been stuck in a line behind someone telling the cashier to “wait a moment?” while they finish messaging or talking? … Continue reading
Posted in Higher Education, internet, Mobile computing, Social Media, social media marketing, Teaching SMM
Tagged acquiring a learning disability, attention, cyberg, google, google makes you stupid, Mark Schaefer, multitasking, multitasking is halfassery, Rudephones, smartphones, smartphones make us rude, smartphones make us stupid, Smartphones make you rude, Smartphones make you stupid, Stupidphones
4 Comments
Is Facebook about to be DISRUPTED?
Users spending hours a day messaging with friends are not using cellphone minutes or viewing Facebook ads. The threat is not just hypothetical – a study shows that mobile apps are already more used than either Facebook or Twitter in Japan and Korea. Continue reading
SMM Case Exercise: Public Shaming & Hostile Environment
The world of high-tech start-ups is often referred to as a “boy’s club” where women have difficulty being taken seriously and treated fairly. These series of questions concern a sexual joke at a high-tech conference resulted in public shaming, a DDOS (distributed denial-of-service) attack, and a couple firings. Continue reading
Teaching SMM – METRICS #2 Activity Measures
A starting point to the measures and metrics for social media is an overview of an organization’s activities on social media. It is easy to track activity and it is becoming easier as the social media sites improve their tracking summaries. Continue reading
Is Jeff Bullas really a BOT? Are you?
I argue that we are all cybergs – part human and part auto – at least most of us who are active on social media. But we must continue to consider what authenticity means, to retain our social media soul. Continue reading
Posted in Blogging, Content, Social Media, twitter
Tagged Are you a BOT?, automated social media, BOT, cyberg, Jeff Bullas, Mark Schaefer, twitter tools, we are all cybergs
3 Comments
Does Facebook CAUSE narcissism?
… or are narcissists just drawn to social media? I started asking this question on Twitter a couple weeks ago, in order to gather some ideas and thoughts from my online friends for this post. Most of the comments suggested … Continue reading
Posted in Social Media, twitter
Tagged envy, Facebook, Facebook makes you vain, Mark Schaefer, narcissism, narcissist, Social Media, Twitter
3 Comments
Is #FF Follow Friday SO 2009?
I have noticed a decline in #FF and #MarketerMonday activity among my online friends. Have the Friday and Monday call-outs become passe? Am I one of the last to figure it out? Continue reading
Posted in Social influence, Social Media, twitter
Tagged FF, Follow Friday, Huszar, Mark Schaefer, MarketerMonday
6 Comments
Creating and Nurturing your Personal Learning Network #PLN
Whatever our area of expertise or passion, it is hard to stay current in a fast paced world. Our online community, sharing our passion, is an aid to lifelong learning, a Personal Learning Network or PLN. Continue reading
Posted in Higher Education, Social influence, Social Media
Tagged Chris Brogan, Cider, Julien Smith, pedagogy, personal learning network, PLN, the Impact Equation, VT
2 Comments
B2B Selling: Content has ALWAYS been a winning strategy!
Content continues has long been a winning B2B sales strategy. Social Media is a two edged sword: it is easier to distribute content to a target audience; but it is so easy that even less determined competitors will be sending out content! Continue reading
Posted in Content, Selling, Social Media
Tagged content, Content strategy for B2B selling, selling, social media and selling
1 Comment
ProfessorGary on Innovation and Marketing 