Category Archives: Social Media

Twelve New #Blogs!

Posted on August 6, 2013 by Gary R Schirr

Here are twelve new blogs from an MBA social media marketing class. The blogs are listed below by category. Check them all out! Continue reading →

Posted in Blogging, Content, Higher Education, Social Media, social media marketing, Teaching SMM | Tagged , , , , , , , , , , , , , , , , , , , , , , , | 3 Comments

Do you check your Twitter DM’s regularly?

Posted on July 25, 2013 by Gary R Schirr

I have not be checking my direct messages on Twitter. DMs seem to be virtually all spam. Do you find that to be true also? Continue reading →

Posted in Social Media, twitter | Tagged , , , , | 3 Comments

Getting your blog noticed: 8 suggestions

Posted on July 10, 2013 by Gary R Schirr

My social media students want to have their new blogs noticed. The starting point is of course good stuff that fits the target audience. But my other tips were: Polish your title – spend some time! (50% of total??), Post in our class FB group –12 quick views, and 6 other ideas! Continue reading →

Posted in Blogging, Content, Social Media, social media marketing, Teaching SMM, twitter | Tagged , , , | 6 Comments

Is Content Marketing the NEW New Thing?

Posted on July 9, 2013 by Gary R Schirr

There have been an array of new types of marketing: (1) eMarketing, (2) Digital Marketing, (3) Social Media Marketing or Facebook Marketing, and now… (4) Real-time Marketing, (5) Contextual Marketing, and (6) Content Marketing. How are the new flavors of marketing working? Continue reading →

Posted in Blogging, Content, Digital Marketing, Social Media, social media marketing, twitter | Tagged , , , , , , , , , | 5 Comments

Buzzkill: Social Media Buzz is Worthless – or is it?

Posted on June 25, 2013 by Gary R Schirr

Coke has more Facebook fans than any other company. In a recent study quoted in Ad Age, Coke found that online buzz has no measurable impact on short-term sales. Does social media matter? Continue reading →

Posted in Content, Digital Marketing, internet, Social Media, social media marketing | Tagged , , , , , , , , | 5 Comments

5 years of blogging and 4 years of tweets!

Posted on June 18, 2013 by Gary R Schirr

I have been blogging for 5 years and Tweeting for 4 ! My 21,272 tweets, assuming 23 words per tweets, would total 489,256 words: the equivalent of 5 books. This comparison to books raises the relevant question: is it worth it? Continue reading →

Posted in Blogging, Klout, Social Media, social media marketing, Teaching SMM, twitter | Tagged , , , , , , , , , | 6 Comments

Web Credulity

Posted on April 24, 2013 by Gary R Schirr

Do you believe everything you read on the Web or see posted, tweeted or pinned on Facebook, Twitter and Pinterest? Yesterday on my Facebook feed there was a serious discussion of an article from the Daily Currant claiming that Sarah … Continue reading →

Posted in Content, internet, Social influence, Social Media | Tagged , , , , , , , | 4 Comments

Teaching SMM #5 – METRICS Monitoring and Listening

Posted on April 15, 2013 by Gary R Schirr

Former Google CEO Eric Schmidt was quoted in 2010: “There was five exabytes of information created between the dawn of civilization through 2003, but that much information is now created every two days, and the pace is increasing.” Key metrics of social media efforts should logically include what is being said about an organization in social media or other online conversations. Continue reading →

Posted in Klout, Social influence, Social Media, social media marketing | Leave a comment

Teaching SMM – METRICS #4 Influence Scores

Posted on April 11, 2013 by Gary R Schirr

At the time of this writing, the growing influence of influence measures has generated considerable controversy. There are stories of otherwise qualified candidates allegedly turned down for jobs because their Klout™ or PeerIndex scores were less than 90th percentile level. Continue reading →

Posted in Social influence, Social Media, social media marketing, Teaching SMM, Text | Tagged , , , , , , , , | 3 Comments