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Author Archives: Gary R Schirr
SMM Case Exercise: Public Shaming & Hostile Environment
The world of high-tech start-ups is often referred to as a “boy’s club” where women have difficulty being taken seriously and treated fairly. These series of questions concern a sexual joke at a high-tech conference resulted in public shaming, a DDOS (distributed denial-of-service) attack, and a couple firings. Continue reading
Teaching SMM – METRICS #2 Activity Measures
A starting point to the measures and metrics for social media is an overview of an organization’s activities on social media. It is easy to track activity and it is becoming easier as the social media sites improve their tracking summaries. Continue reading
Teaching SMM: METRICS #1 Importance of Measurement
If social media (“SM”) is to be a vital part of an organization’s marketing, public relations, customer service, and/or communications activities, the impact and contribution of social media must be measured: what is measured is treasured. Continue reading
Posted in Social influence, social media marketing, Teaching SMM, Text
Tagged and Influence Marketing, Klout, Mark Schaefer, PeerIndex, Return on Influence: The Revolutionary Power of Klout, Social Media ROI:Managing and Measuring Social Media Efforts Oliver Blanchard, Social Scoring, The ROI of social media is your business will still exist in five years., What is Measured is Treasured, What is the ROI of your grandmother?
2 Comments
Teaching Social Media Metrics – The Hangout
Tteaching measurement in social media on Google+ Hangout. It is available here (video about 50 minutes). Continue reading
We ARE all cyborgs now!
Memory augmentation, creative support, data collection: in these and other ways computer power with us 24/7 is aiding us, but also changing us. Computer power in our pockets enhances us. We are all cyborgs now. Continue reading
Is Jeff Bullas really a BOT? Are you?
I argue that we are all cybergs – part human and part auto – at least most of us who are active on social media. But we must continue to consider what authenticity means, to retain our social media soul. Continue reading
Posted in Blogging, Content, Social Media, twitter
Tagged Are you a BOT?, automated social media, BOT, cyberg, Jeff Bullas, Mark Schaefer, twitter tools, we are all cybergs
3 Comments
Does Facebook CAUSE narcissism?
… or are narcissists just drawn to social media? I started asking this question on Twitter a couple weeks ago, in order to gather some ideas and thoughts from my online friends for this post. Most of the comments suggested … Continue reading
Posted in Social Media, twitter
Tagged envy, Facebook, Facebook makes you vain, Mark Schaefer, narcissism, narcissist, Social Media, Twitter
3 Comments
Is #FF Follow Friday SO 2009?
I have noticed a decline in #FF and #MarketerMonday activity among my online friends. Have the Friday and Monday call-outs become passe? Am I one of the last to figure it out? Continue reading
Posted in Social influence, Social Media, twitter
Tagged FF, Follow Friday, Huszar, Mark Schaefer, MarketerMonday
6 Comments
Start up comics!
Finally a comic devoted to our true superheroes – entrepreneurs. To follow the strip -and few past adventures – go to http://www.inthestartup.biz/ Continue reading
Creating and Nurturing your Personal Learning Network #PLN
Whatever our area of expertise or passion, it is hard to stay current in a fast paced world. Our online community, sharing our passion, is an aid to lifelong learning, a Personal Learning Network or PLN. Continue reading
Posted in Higher Education, Social influence, Social Media
Tagged Chris Brogan, Cider, Julien Smith, pedagogy, personal learning network, PLN, the Impact Equation, VT
2 Comments
ProfessorGary on Innovation and Marketing 