Monthly Archives: April 2008

Should you hire an anthropologist?

Posted on April 9, 2008 by Gary R Schirr

Ethnography stands out in a survey The principals of the Product Development Group, owners of the Stage-Gate registration, published the lead article in Visions (a PDMA publication) this month. It was a survey of firms about their most used and … Continue reading →

Posted in Co-creation or User collaboration, Customer Research Methods, Ideation | Tagged , , , , | 3 Comments

Rushing the Gates – I

Posted on April 7, 2008 by Gary R Schirr

Don’t let process management kill innovation For over a decade there has been research indicating that a Stage-Gate® process hampers more innovative new product development projects. For me a high point of these analyses was a 2005 presentation at the … Continue reading →

Posted in NSD Process, Stage-Gate® | Tagged , , , , | 2 Comments

Try and Fail (and try again)

Posted on April 1, 2008 by Gary R Schirr

 The Cost of Trying is lower than the Cost of Analyzing! In a classic CMR article, Lynn and Morone urged high tech firms to “Probe and Learn”: get a workable product or service out there into the market and see what works. I … Continue reading →

Posted in Customer Research Methods, experiential innovation, Experiment, NSD Process | Tagged , , , , , | 1 Comment