Category Archives: Ideation

Innovation vs. Invention

Posted on April 23, 2008 by Gary R Schirr

Innovation is not invention A good discussion of this ongoing theme in Nussbaum’s column on whether Apple is innovative or adaptive: http://www.businessweek.com/innovate/NussbaumOnDesign/archives/2008/04/is_apple_innova.html#more  

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Happy Birthday Nokia Beta Labs

Posted on April 17, 2008 by Gary R Schirr

Open for one year…working toward co-creation and beta-culture Nokia Beta Labs is a virtual organization to support “Nokia R&D teams (hundreds or thousands of people) and the beloved user community (~100k people and counting) to shape the future together.” The … Continue reading →

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“A Fair Hearing” for customers

Posted on April 14, 2008 by Gary R Schirr

A proposed procedure for uncovering customer needs The press release from Strategyn breathlessly announces that an article by two of its principals in the Sloan Managment Review “renders… traditional Voice-of-the-Customer research obsolete…” http://www.businesswire.com/portal/site/home/index.jsp?epi-content=NEWS_VIEW_POPUP_TYPE&newsId=20080410005089&newsLang=en&beanID=1791428325&viewID=news_view_popup In reality their proposed procedure makes extensive use of VOC … Continue reading →

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More ethnography — Nokia

Posted on April 12, 2008 by Gary R Schirr

NY Times article on ethnographic research by Nokia One of the readers of this blog, who is involved in ethnographic research, made an interesting comment on the last post — give it a read. He also suggested a NY Times … Continue reading →

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Should you hire an anthropologist?

Posted on April 9, 2008 by Gary R Schirr

Ethnography stands out in a survey The principals of the Product Development Group, owners of the Stage-Gate registration, published the lead article in Visions (a PDMA publication) this month. It was a survey of firms about their most used and … Continue reading →

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