Author Archives: Gary R Schirr

Tech “Doodle Blog”

Posted on June 8, 2015 by Gary R Schirr

Check out a new “doodle blog” about the worlds of start-ups, high-tech, and social media. Two of its recent posts are in the top twenty this week for blogs on Medium. This is one: (Disclosure: The blogger is my daughter…)

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#Blog problems: Blogger’s Block? #Audience not growing?

Posted on June 5, 2015 by Gary R Schirr

A 17-minute SMM lecture on what to do if you encounter the two most common problems after launching a new blog: Blogger’s Block – I used up all the great article ideas! Where’s the audience? My goal is to motivate … Continue reading →

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Student Blogs – From Moneyball to Cotton Seed Oil. Check them out!

Posted on June 2, 2015 by Gary R Schirr

Yes there are 200 million active blogs in the blogosphere. Never fear – my Digital Marketing class has created 7 fresh new ones to take a look at! Deb’s Dietary Do’s and Don’ts –  Insight from a concerned consumer about the impact … Continue reading →

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You can make a good decision… and lose – Ask Pete Carroll

Posted on February 4, 2015 by Gary R Schirr

Pete Carroll will be long remembered as “the coach who blew Superbowl 49.” Everyone KNOWS that he should have had “Beast Mode” run for the winning touchdown. But let’s take a fresh look at: How would a strategic or data-driven manager make the decision to run or pass? Continue reading →

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Update: Favorite Social Sites of College Seniors

Posted on January 30, 2015 by Gary R Schirr

The initial survey of my 60 social media marketing students last August (see previous post!) generated some interest, so I thought I would update it for Spring Semester 2015. Weighted Scores – Favorite and Most Used Social Sites

Posted in Facebook, Higher Education, LinkedIn, Social Media, social media marketing, Teaching SMM, twitter | Tagged | 1 Comment

Essential Social Platforms for College Seniors

Posted on August 26, 2014 by Gary R Schirr

Yesterday I surveyed the sixty students, generally seniors majoring in marketing or communications, about which social media sites were important to them. I asked two questions:

What are your three most used social media platforms in order, and
What ONE social media platform is most important – the one you would keep if you had to have only one? Continue reading →

Posted in Blogging, Content, Facebook, Higher Education, LinkedIn, Social Media, social media marketing, Teaching SMM, twitter | Tagged , , | 1 Comment

Extended Posts on LinkedIn

Posted on June 19, 2014 by Gary R Schirr

Have you tried the new extended post feature on LinkedIn? What has been your experience? What are your concerns?? Continue reading →

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The 10 Principles of Social Media Marketing

Posted on June 17, 2014 by Gary R Schirr

This is the last week of my summer social media marketing class. Seven MBA students, most of whom are working during the day, have gathered together twice a week from 6 to 10 pm to discuss SMM for organizations. Last session I … Continue reading →

Posted in Blogging, Content, Facebook, Higher Education, Social Media, social media marketing, Teaching SMM | 3 Comments

My Content Marketing II: #Curation, #Contributed + #Branded Content

Posted on June 12, 2014 by Gary R Schirr

Looking back I was always a content marketing salesperson. In the days before blogs and email I folded newsletters, stamped and licked envelopes to get content to a targeted community of bank and other financial traders. I curated articles and contributed content and experimented with branded content – all before social media… Continue reading →

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My Careers in Content Marketing

Posted on June 10, 2014 by Gary R Schirr

The origin of content marketing is often traced back two centuries. I had been teaching marketing and social media marketing for several years before a conversation with and an article by Sander Biehn (@sanderbiehn) led me to the realization that I had been a content marketing and content salesperson in my two careers prior to becoming a professor! Continue reading →

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