Category Archives: Uncategorized

Top threats to the Internet and SM!

Posted on February 14, 2012 by Gary R Schirr

I believe that the two biggest threats to the wide open Web and social media as we know it are the potential dominance of: Facebook as a social media platform and Klout as an SM-rater. Facebook is an evolving closed … Continue reading →

Posted in Uncategorized | 5 Comments

Moving back to WordPress from tumblr

Posted on February 13, 2012 by Gary R Schirr

I decided I needed a new blog for my social media thoughts from teaching my new course, Social Media Marketing. http://www.servicecocreation.com has been my primary blog for 3 years and I have written quite a bit about social media. There … Continue reading →

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Community-sourcing a new course!

Posted on January 27, 2012 by Gary R Schirr

When I first considered a new undergraduate social media marketing class I started with a few ideas and a half page outline. The outline in the previous post is the one I am now using in the course. It has … Continue reading →

Posted in Uncategorized | 2 Comments

The imperfect Social Media Marketing course

Posted on January 26, 2012 by Gary R Schirr

When I was soliciting ideas for the new course I used the title “The Perfect Social Media Marketing course”. Now that we are a couple weeks into it, I already am thinking of changes for the fall, so the following … Continue reading →

Posted in Uncategorized | Tagged , | 5 Comments

Groups kill ideas… especially the good ones!

Posted on January 23, 2012 by Gary R Schirr

group ideas, brainstorming groups, focus groups Continue reading →

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Help: The Perfect Social Media Marketing Course

Posted on December 28, 2011 by Gary R Schirr

This course will debut at Radford U in January. In the planning and proposal stage the course has benefited from crowdsourced ideas from my online friends and colleagues. So I have come back for more! What follows is an outline … Continue reading →

Posted in Uncategorized | 9 Comments

How to serve Customers

Posted on June 7, 2011 by Gary R Schirr

How to serve customers, wall street style. Continue reading →

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Top 9 Clues that you MAY have followed the wrong tweeter

Posted on May 31, 2011 by Gary R Schirr

Top 9 indications that you MAY have followed the wrong tweeter include the use of truetwit. Continue reading →

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Computers in the classroom: no surfin’

Posted on April 26, 2011 by Gary R Schirr

I ban open computers in my classes because the distraction of multitasking or surfing the internet, reduces discussion and inhibits learning. Continue reading →

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Before “Lean Startups” there was “Probe and Learn”

Posted on April 12, 2011 by Gary R Schirr

The innovation process underlying lean startups, as described by Eric Ries, seems eerily similar to the Probe and Learn process described by Gary Lynn and colleagues 15 years ago. Continue reading →

Posted in Co-creation or User collaboration, Customer Research Methods, effectuation, entrepreneurship, experiential innovation, Experiment, Slow Burn Entrepreneurship, Uncategorized | Tagged , , , , , , , , | 2 Comments