Category Archives: Social Media

The FOUR P’s of #Content Marketing

Posted on January 30, 2014 by Gary R Schirr

If you produce amazing content… They will come. Perhaps content marketing should be considered in a traditional marketing framework like the 4 P’s. What are YOUR thoughts about Content Marketing in a “post-Like” world afflicted with “Content Shock”??? Continue reading →

Posted in Blogging, Content, Digital Marketing, Facebook, SEO, Social Media, social media marketing | Tagged , , , , , , , | 5 Comments

Post-“Like” Social Media Marketing

Posted on January 28, 2014 by Gary R Schirr

The market has already shifted to “pay for play.” Content and engagement will continue to be important for social media marketing but promoted posts and ads will be essential for reach. What should a business do now? Continue reading →

Posted in Blogging, Content, Digital Marketing, Facebook, Social Media, social media marketing, Teaching SMM | Tagged , , , , , , , , | 1 Comment

Is there value in #Organic #SMM after Facebook closes the “Like Economy”?

Posted on January 22, 2014 by Gary R Schirr

Facebook shut down the “Like Economy” in December 2013. Organic SMM is giving way to “pay to play.” Continue reading →

Posted in Content, Digital Marketing, Facebook, SEO, Social Media, social media marketing, Teaching SMM | Tagged , , , , , , | 14 Comments

Social Media users praise brands in private and criticise in public

Posted on October 8, 2013 by Gary R Schirr

Originally posted on Ana Canhoto:
Jan Kietzmann and I have been investigating how social media users talk about their consumption experiences online, a phenomenon called “electronic Word of Mouth”, or eWoM. While there is considerable research regarding why and, to…

Posted in Facebook, Social Media, social media marketing, twitter | Tagged , | Leave a comment

##@!# Marketing: Too much #Hype?

Posted on October 1, 2013 by Gary R Schirr

I believe that social media does change everything…especially what marketing people do. But what actually IS the new paradigm of marketing? So many flavors of marketing are discussed in relation to the online world: content marketing, inbound marketing, real-time marketing, contextual marketing, etc. Continue reading →

Posted in Digital Marketing, Facebook, internet, Klout, SEO, Social influence, Social Media, social media marketing, twitter | Tagged , , , , , , , , , , , , , , , | 1 Comment

Social Media #Complaints! Put it to them??

Posted on September 24, 2013 by Gary R Schirr

A recent article suggested that social media would help kill bad customer service. How do you decide whether to publicly complain on social media??? Continue reading →

Posted in Blogging, Content, Facebook, Klout, LinkedIn, Social Media, social media marketing, twitter | Tagged , , , , , | 6 Comments

Tips on #Teaching #Social #Media Marketing: Another Hangout!

Posted on September 17, 2013 by Gary R Schirr

Four members of the LinkedIn group “Teaching Social Media Marketing…” – Don Stanley, Jeremy Floyd, Matthew Kushin, and Gary Schirr – met for a Google+ Hangout to come up with 25 tips to improve teaching social media marketing. Continue reading →

Posted in Blogging, Content, Facebook, Higher Education, LinkedIn, Social Media, Teaching SMM, twitter | Tagged | Leave a comment

Wisdom from #LinkedIn #Live!

Posted on September 10, 2013 by Gary R Schirr

Major themes from the conference LinkedIn Live, a joint effort of LinkedIn and the Roanoke Blacksburg Technology Council, are summarized in a slide show posted by Davis Schneider of LinkedIn. Continue reading →

Posted in Facebook, LinkedIn, Social Media, social media marketing | Tagged , , , | Leave a comment

My last Auto-DM… Should any #social #media be #automated?

Posted on September 6, 2013 by Gary R Schirr

Until yesterday, I used SocialOomph to send an auto-welcome to new followers, thanking them for following me and suggesting that they take a look at this blog and consider subscribing to it. Continue reading →

Posted in Social Media, twitter | Tagged , , , , , , | 5 Comments

What is in YOUR carry-on? Portable #PC, #iPad, #Kindle or #smartphone

Posted on August 20, 2013 by Gary R Schirr

What mobile computing devices do you bring on travels to stay connected: Portable PC, iPad or other tablet, Kindle or other reader, or Smartphone? How many total? Continue reading →

Posted in Blogging, Mobile computing, Social Media | Tagged , , , , , , , , , , | 1 Comment