Author Archives: Gary R Schirr

Crowdsourcing a New Marketing Course: Social Slam Presentation

http://youtu.be/z5OWUhNd8dI

From 2012 Social Slam in Knoxville, TN

Continue reading

Posted in Uncategorized | Tagged , , , , , | Leave a comment

3 Quick Lessons from Bernie, Jon, and Russell

Investors lost money in three recent frauds: Madoff, MF Global, and Peregrine. Are there lessons for a careful investor from these debacles. Three quick lessons come to mind. Don’t trust the SEC – they are clueless. Barron’s had run an … Continue reading

Posted in Uncategorized | Tagged , , , , , | Leave a comment

The Social Network: The IPO

Mobile IS the new platform. Facebook was dominant in the Web 2.0 world – it is having problems in mobile. To summarize: Facebook mobile is clunky and boring and currently has no ads! Continue reading

Posted in Uncategorized | Tagged , , , | Leave a comment

SoSlam: The BIG picture

Social Slam was exhilarating for me! Being with 550 people excited about social media, meeting a score of twitter friends for the first time, and listening to superb talks: how could it get much better? The Social Media Club of … Continue reading

Posted in Uncategorized | 8 Comments

More Klout bashing!!

I wrote another article about Klout. Several of my most popular posts on this blog were about influence measuring. It fits better in my other blog on social media – so this is just a heads up : See http://wp.me/p1reuk-13

Posted in Uncategorized | Leave a comment

Klout, Kred, and PeerIndex are influencing social media!

I have been and continue to be a skeptic of influence measuring, as performed by Klout, PeerIndex, and Kred. I fear the tactics of SEO will come to social media. Continue reading

Posted in Uncategorized | Tagged , , , , , , | 8 Comments

SMM Class hears “Voices”

The social media marketing class has decided to work with new author Dr. Kathryn Jordan to promote her new book, Voices: Words from Wise Women, an inspiring book illustrating principles of career development through stories from career women. Continue reading

Posted in Uncategorized | Tagged , , , , | Leave a comment

Tweeting for 3 years!

I have been tweeting for three years now, producing enough characters to fill 4 books! OMG Continue reading

Posted in Uncategorized | Tagged , | 2 Comments

“Green” Textbooks

New e-textbooks are often just another way to overcharge college students. Help is on the way from new business models from firms like Flat World Knowledge. Continue reading

Posted in Uncategorized | Tagged , , , , | Leave a comment

ROI – Misleading title, great read!

Mark Schaefer’s new book, Return on Influence or ROI, is an interesting and very readable overview of Klout, the rise of Klout, and its importance going forward. Continue reading

Posted in Social Media Marketing, Uncategorized | 1 Comment