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Category Archives: Uncategorized
SMM Class hears “Voices”
The social media marketing class has decided to work with new author Dr. Kathryn Jordan to promote her new book, Voices: Words from Wise Women, an inspiring book illustrating principles of career development through stories from career women. Continue reading
Posted in Uncategorized
Tagged Kathryn Jordan, new book, SMM, Social Media Marketing, Voices
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Tweeting for 3 years!
I have been tweeting for three years now, producing enough characters to fill 4 books! OMG Continue reading
“Green” Textbooks
New e-textbooks are often just another way to overcharge college students. Help is on the way from new business models from firms like Flat World Knowledge. Continue reading
Posted in Uncategorized
Tagged disruptive change, e-books, Flat World Knowledge, ripoffs, Textbooks
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ROI – Misleading title, great read!
Mark Schaefer’s new book, Return on Influence or ROI, is an interesting and very readable overview of Klout, the rise of Klout, and its importance going forward. Continue reading
Posted in Social Media Marketing, Uncategorized
1 Comment
ROI is a good book…but Klout still sucks!
Klout is working hard to be more transparent, to improve its algorithm, but ultimately its efforts will make social media less social: Klout still sucks! Continue reading
Pinterest Infographic
The social media wizards at Modea have posted a cool Pinterest infographic on their website. Continue reading
Pinterest…or one way to learn something…
I had never heard of pinterest until several students – all women – brought it up in my SMM class; it seems like since I have heard of little else… Continue reading
SMM4Biz
I have started a second WordPress blog, http://smm4biz.com/2012/02/16/class-infomercial/ . With teaching the new course in SMM I feel that I will have more ideas to share about SMM. I continue to believe that there is a great synergy between experiential innovation … Continue reading
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Class infomercial!
With the help of talented grad student, @koehlerslagel this video was constructed to help motivate social media marketing students through three demanding projects!
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News coverage!
The campus news had a nice article on hands-on projects, including the social media marketing class effort to make “Voices: Words from Wise Women” by Dr. Kathryn Jordan into a bestseller! http://www.radford.edu/content/RU-Today/home2181492224653.html The Roanoke newspaper had earlier done and article … Continue reading
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ProfessorGary on Innovation and Marketing 