The campus news had a nice article on hands-on projects, including the social media marketing class effort to make “Voices: Words from Wise Women” by Dr. Kathryn Jordan into a bestseller!
http://www.radford.edu/content/RU-Today/home2181492224653.html
The Roanoke newspaper had earlier done and article on the class:
http://blogs.roanoke.com/ticker/2011/05/31/radford-professor-studies-social-media/
More about the book by Kathryn Jordan:
It is a happening class!!!
ProfessorGary on Innovation and Marketing 