Category Archives: Social influence

Teaching SMM: METRICS #1 Importance of Measurement

If social media (“SM”) is to be a vital part of an organization’s marketing, public relations, customer service, and/or communications activities, the impact and contribution of social media must be measured: what is measured is treasured. Continue reading →

Posted in Social influence, social media marketing, Teaching SMM, Text | Tagged , , , , , , , , , | 2 Comments

Is #FF Follow Friday SO 2009?

I have noticed a decline in #FF and #MarketerMonday activity among my online friends. Have the Friday and Monday call-outs become passe? Am I one of the last to figure it out? Continue reading →

Posted in Social influence, Social Media, twitter | Tagged , , , , | 6 Comments

Creating and Nurturing your Personal Learning Network #PLN

Whatever our area of expertise or passion, it is hard to stay current in a fast paced world. Our online community, sharing our passion, is an aid to lifelong learning, a Personal Learning Network or PLN. Continue reading →

Posted in Higher Education, Social influence, Social Media | Tagged , , , , , , , | 2 Comments

A Bloggers 2013 resolution – check out Reddit and Triberr

My blogging resolutions for 2013 are: (1) Figure out Reddit and how active I want to be, (2) Figure out Triberr and whether I should participate, (3) Post every Tuesday (minimum) on this blog, and (4) Figure out what to do with my other blog, servicecocreation.com. Why is Reddit first? Continue reading →

Posted in Blogging, Klout, Social influence, Social Media, social media marketing | Tagged , , , , , , | 8 Comments

Professor Klout

A class project in which the final grade earned is solely determined by a student’s Klout score! Klout becomes harmful to social media as participants game their scores under pressure from imbecile employers who screen with Klout… Continue reading →

Posted in Social influence | Tagged , , , , , , | 18 Comments