Tag Archives: Post Like Economy

Journalist – “a blogger wearing pants?” Contributed and branded #content.

Posted on June 3, 2014 by Gary R Schirr

Pressure from social media and internet offerings has forced existing news companies to explore hybrid content approaches that many journalists see as a threat to integrity. Two popular “blended” content approaches blur the lines between journalism vs. blogging and journalism vs. advertising:
(1) Contributed Content, and (2) Native Advertising or Branded Content. Continue reading →

Posted in Blogging, Content, internet, Social Media, social media marketing | Tagged Badass women of Twitter, Branded content, Chief Product Officer, Content Marketing, Content Shock, Contributed content, Dvorkin, Forbes, journalism in crisis, Lewis Dvorkin, Native advertising, New York Times, newspapers in crisis, Nifty50, Post Like Economy, Rising Stars in Social Media, wall street journal | 7 Comments

Post-“Like” Social Media Marketing

Posted on January 28, 2014 by Gary R Schirr

The market has already shifted to “pay for play.” Content and engagement will continue to be important for social media marketing but promoted posts and ads will be essential for reach. What should a business do now? Continue reading →

Posted in Blogging, Content, Digital Marketing, Facebook, Social Media, social media marketing, Teaching SMM | Tagged Content Marketing, Content Shock, Dave Kerpen, Jason Falls, Mark Schaefer, Post Like Economy, Post-Like SMM, SMM, Social Media Marketing | 1 Comment

Tag Archives: Post Like Economy

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