Category Archives: Uncategorized

Looking for a Cinderella?

Posted on March 16, 2009 by Gary R Schirr

March Madness: Take a look at Radford University One of the delights of every NCAA tournament is the little or little-known school that makes its way into the “sweet sixteen” or even the final eight. Even if I weren’t a … Continue reading →

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Does Economic Turmoil Breed Innovation?

Posted on February 26, 2009 by Gary R Schirr

Back to the Garage Wired magazine recently included an essay suggesting that now is the time to innovate. Bootstrapping is a part of e-ship: lean production was developed in lean times. Many large firms such as Apple and Microsoft were … Continue reading →

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Services Marketing

Posted on January 23, 2009 by Gary R Schirr

A while back MadTV took a hard look at marketing practices by the airlines. Frequent fliers will appreciate their insight into the evolving revenue models of the airlines. http://www.youtube.com/watch?v=76LP3suWgTw&NR=1

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The Lonely Whistle-blower

Posted on January 23, 2009 by Gary R Schirr

Several loyal readers have suggested that I stay on topic — service innovation — and not revisit the Madoff tragedy. They are correct: it is best not to dilute the brand on this blog. However… one quick link for those interested. I … Continue reading →

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Entrepreneurship by Necessity

Posted on January 14, 2009 by Gary R Schirr

  Tragedy to Entrepreneur of the year I had the great fortune to study entrepreneurship in a seminar led by Gerry Hills at UIC. Gerry has widespread interests: entrepreneurial marketing, opportunity recognition, and who became entrepreneurs. I remember being interested with studies that … Continue reading →

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Fiduciary Responsibility and Due Diligence

Posted on December 18, 2008 by Gary R Schirr

The big story is not how Bernie Madoff with the money; Ponzi schemes are not that uncommon although the scale of this one is awesome. The BIG story in the Madoff affair is the role of fiduciaries.   At first B.M. fit model of the standard Ponzi … Continue reading →

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Creative Finance and Bernie

Posted on December 17, 2008 by Gary R Schirr

This is a bit far afield for this blog, but I suppose B.M. was engaged in “creative finance” as well as “creative accounting.” I spent a couple decades in finance before joining academia so I knew the Madoff name and am … Continue reading →

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Mass customization and co-creation

Posted on November 10, 2008 by Gary R Schirr

I would like to refer this community to an excellent blog on mass customization and co-creation: http://mass-customization.blogs.com/mass_customization_open_i/

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All marketing IS service marketing

Posted on October 12, 2008 by Gary R Schirr

A business absolutely devoted to service will have only one worry about profits: They will be embarrassingly large.                                    Henry Ford An interesting article … Continue reading →

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Brave New World

Posted on October 12, 2008 by Gary R Schirr

Freedom of Speech in danger? As an adolescent I was an avid reader of books warning about the threat of loss of our precious freedoms. Brave New World, Fahrenheit 451, 1984, Atlas Shrugged and Animal Farm are ones that I … Continue reading →

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