Everyone familar with this blog probably has heard the statistics:

1. 80% of the US economy is services
2. Less than 30% of innovation spending is on services
3. Very little of the academic or practitioner research literature on innovation involves services

The purpose of this blog is to begin in a small way to address these imbalances!

IBM has been involved in a consortium for studying service science (a link to their site is on the right). They have –with the University of Cambridge — released a new report the contours of service innovation which is available here:

http://www.ifm.eng.cam.ac.uk/ssme/documents/080428cambridge_ssme_whitepaper.pdf

Or as an executive summary:

http://www.ifm.eng.cam.ac.uk/ssme/executive.html

Business week wrote a short article about it as well:

http://www.businessweek.com/innovate/next/archives/2008/04/ibm_the_new_con.html