This Friday’s Question: How do YOU use SM in innovation? Does it go beyond an “electronic suggestion box”?
Keeley Wray aka @market_spy says: Use social media 4 all stages 1) identify unmet need 2) inventory competition & market 3) engage stakeholders to promote idea
I believe @market_spy is correct.
Several months ago I wrote a blog for Social Media Marketing Magazine arguing that SM should have such a role: SMMnInnovation
I will post more in December on SM and innovation…
Innovation articles or postings of interest this week:
Open Innovation versus Open Source – Open Squared – Stefan Lindegaard – #innovation via @innovate
Best Brand Viral Videos of 2010NotJustOldSpice via @jerryscanyours
Effectuation and causation http://nblo.gs/aD5MD via @pnschwab
The Heart of Innovation: 50 Awesome Quotes on Vision IQuotes via @Jabaldaia
Blocks to progress? 10 Tensions in #Innovation 10Tensions Address before start via @ovoinnovation @timkastelle
To Innovate is to choose Need2Choose Beggars can’t be choosers, but innovators must be via @ovoinnovation
The Heart of Innovation: 25 Awesome Quotes on Creativity Creativity via jerryscanyours
The three key components of an innovation culture InnovationCulture #innovation via @InnoInto
Social Media Marketing
Interesting!! Seven of the world’s top 10 brands drive their brand on Facebook ItsFacebook RT @leilaergo
Fortune 500 Social Media Use: Twitter Overtakes Facebook OrItsTwitter (via: @dstevenwhite @norabarnes @umassd) via @ESM_BizDev
SM is not about the marketers! Social media marketers, remember 5 points! 5things via @johnfoleyjr
LinkedIn Launches BrandYou Initiative in Europe OrMaybeLinkedin via @webnewser @TheYaffeGroup @Mica_in_Detroit
10 Charts That Every Internet Exec Must See Right Now – MustSee RT @dstevenwhite
How social media may change healthcare delivery! TwitterMeHealthy
Which top retailers are the most popular on Facebook? ShelfFace via @johnfoleyjr
comScore: Facebook Now Accounts For Nearly 1 In 4 Display Ads In The U.S. OneInFour
SM Privacy and Ethics
Do No Evil – Google street-mapping teams collected and stored passwords, emails: NotMuchEvil
WSJ.com – A Web Pioneer Profiles Users by Name WatchingYou
